How to motivate buyers? How to create ‘context’ with Mathew Sweezey

For the past ten years SPOTONVISION has organized the unique B2B community event, the B2B Marketing Forum in The Netherlands. Therefore, this year we take a new approach. We want to inspire our B2B community with a series of inspiring sound bites and we want to offer more moments of meaningful interaction throughout the year. Hence, we are very excited with our first guest speaker, Mathew Sweezey.

Content is now a commodity

Mathew is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). Mathew explains how you can improve customer experience by looking at modern media, technology, and consumer behaviour. Especially in a world of infinite media, content is now a commodity, making it impossible to stand out from the pack.

Yet top-performing marketers are breaking through the noise repeatedly with 10X multiples or more.

About Mathew Sweezey

Mathew is regarded as one of the leading minds on the future of marketing. Furthermore, his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, breakthrough, and build modern brands.

In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society. He is an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.

Live Q&A webinar 19^th May 2020

During the Live Q&A webinar Mathew showcases the magic harvested from new research of 11,000 brands. He is revealing for the first time the new idea of context-based marketing being adopted by these high performers. Furthermore, the changes you’ll need to put in place to break through the infinite noise and motivate action. Co-founder and Managing Director Shimon Ben Ayoun of SPOTONVISION will be hosting the webinar.

Want to learn Why your executives must buy into ‘a new idea of marketing’?