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Grow your business with Account-Based Marketing

Win the heart and minds of your target accounts.
Let our ABM experts show you how.

Book a meeting

Trusted by top companies like

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signify
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Win the heart of your customers
doesn’t have to be hard

Account-Based Marketing
designed for you

How to go to market, what ABM ‘plays’ to roll out and how to plan and budget for your ABM strategy. It all comes together in your final plan. In the execution phase your main challenges are around optimising your campaigns, making them more engaging, personal and relevant.

“You can’t buy engagement.
You have to build engagement.”

Vega Sims
ABM Expert
SPOTONVISION

E-book: Account-based marketing in 5 steps

How do you close the gap between your buyer and your sales team? How can you strengthen the relationship with your (potential) customers? In this e-book, we take you through 5 steps in the world of account-based marketing.

Yes, I want this e-book
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See what our customers are saying

You have succeeded in keeping us engaged!
“I like the SPOTONVISION approach, how you move your theory into practice. And we beginning to see the first ABM results, I’m really excited about that.”
Duncan Guthrie
VP Europe
Cyclomedialogo
Nedap-7 buyer journey
Sales is receiving more and better-quality leads
“The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months.”
Johnny Berendsen
Marketing Specialist
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The first results were already visible
“SPOTONVISION showed us the world of ABM and its possibilities.”
Roy van Huffelen
Marketing Manager

How it works?

Strategy

Work with one of our ABM experts to set up a winning strategy and process.

Campaigns

Engaging, personalised content that moves your target accounts from prospect to client.

Technology

Get started with the right MarTech stack for your campaigns.

Why SPOTONVISION?

  • Specialized in Account Based Marketing, Buyer Persona Research and Content Strategy
  • More than 15 years of B2B Marketing experience
  • A proven track record of successful ABM projects
  • Trusted by top companies like T-mobile, Salesforce, Suse, Signify & more
  • Customers give us a rating of 8,5
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Case study: How Cyclomedia accelerates lead generation with SPOTONVISION

SPOTONVISION and Cyclomedia started working together over 2 years ago. The goal is to help the Cyclomedia team focus their marketing efforts on key regions and accounts.

The first project involves:

  • Setting up an overall strategic plan
  • Researching key buyer personas and understanding buying groups within Smart Mobility and Smart City target accounts.
  • And from there we rolled out an ABM marketing approach alongside a wider brand awareness campaign within the four regions.

All campaign assets are localised and translated to the local language and culture of each country.

Maximize results with
Account-Based Marketing

Increase
engagement

83%

of marketers said account engagement was higher with ABM

(Source: Demandbase)

Higher
deal size

91%

of companies said average deal size was higher with ABM

(Bron: SiriusDecisions)

Boost
ROI

87%

of marketers said ABM accounts had higher ROI with ABM

(Source: ITSMA)

Boost your business with
Account-Based Marketing

Our ABM experts are here to help you. Let’s have coffee together, where we will review your marketing challenges and put together a road map for success.

Book a meeting



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