Event

Masterclass B2B Marketing Forum: Increasing customer retention rates

We all know that acquiring new customers costs about 5 times more than it does to generate new business from an existing customer. Improving customer loyalty however is a task that focuses on more than just pleasing an individual at a company, but the business as a whole.

In this masterclass we will explore methods on how to create products, services and customer service that make a customer stick with you forever.

The B2B Marketing Forum

Year upon year the European B2B Marketing Forum in The Netherlands is the most unique B2B marketing event, certainly worth visiting. On March 17th 2016 we feature Keynote Joseph Jaffe at the Forum. Let’s look at the main reasons to register.

  1. You will meet Keynote Joseph Jaffe, author of best selling book ‘Flip the Funnel’, well-known for his vision on retention: ” Retention is the new acquisition.”
  2. Surrounded by B2B marketing- and communication colleagues you can catch up with your network. A great opportunity to meet new peers and discuss marketing trends and topics. Get inspired!
  3. Register before the end of the year and make use of the Early Bird discount, you can claim 150,- EUR discount. Register now!!

Check out the day programme to learn more about all the speakers and masterclasses.