ABM, Personalisation, ROI, Sales & Marketing
Customer experience is a hot topic in B2B and we are ready to invest in it. But how should we respond to this desire to serve the business customer in a new, better, personal and more digital way? To truly transform your business and drive ROI, we need to focus on aligning our sales and marketing teams. In fact, according to recent research, companies with aligned sales and marketing teams achieve 208% more revenue from marketing efforts.
Join us on June 20 for a great day of insightful sessions, hands-on workshops and a networking lunch.
Join our journey along the latest State of B2B in The Netherlands based on recent SPOTONVISION research and real-life stories.
Hans Molenaar, Beeckestijn Business School
Ingrid Archer-van den Berg, author of State of B2B NL research
Listen to the Day in the Life of a CX Manager, a Marketing Director and a Sales Director. Three amazing professionals will tell their story about their typical day and challenges and how they optimize their roles. Listen in and learn from their best practices!
Transforming your marketing approach to be more commercial, showcasing the tangible ROI of your work, and aligning it with the CFO and C-suite financial objectives for maximum impact
Kate Newstead, Marketing Science Lead, LinkedIn B2B Institute
Take Your Marketing to the Next Level and Learn how to Elevate Your Strategy with ABM, Personalisation, Metrics, and Sales Alignment.
In this workshop you will work together in teams to tackle marketing challenges related to one area of your interest:
Micha Isacson, Director of Customer Marketing & ABM at SAP
Shimon Ben-Ayoun, Managing Partner at SPOTONVISION