Getting Started with ABM | Creating Content that Converts

Hey B2B marketer!

Are you ready to take your marketing skills to the next level? Join our B2B Festival featuring back-to-back sessions on Account-based Marketing and Content:

Session 1 | 10:00 – 10:45 AM (CET) : Getting started with ABM

Session 2 | 11:00 – 11:45 AM (CET) : Creating content that converts


Find out more information for each session:

Session 1 | 10:00 – 10:45 AM (CET)
Getting Started with ABM

Do you want to start with account-based marketing but don’t know where to start? Then register for our online clinic on Tuesday 21 June below. This session will explain how to achieve a successful rollout of ABM step by step. Vega Sims (SPOTONVISION) will take you through the basic building blocks of ABM with our guest speaker Bart Verhoeven, Marketing Manager at Cyclomedia. 

You will learn:

  • Which type of ABM is best for you 
  • Is your organization ready for ABM
  • How to get started with account selection 
  • What ABM looks like in practice

Session 2 | 11:00 – 11:45 AM (CET)
Creating content that converts

Content is more than just an article or video. Quality content in B2B is about helping your buyer to buy. The only way you can create converting content is to understand the buyer better. Where to start? And what are the latest developments when it comes to interactive and personalized content? Join Ingrid Archer and Tamara den Hartog (SPOTONVISION) and learn more about content that converts.

You will learn:

  • From buyer journey to content plan
  • Buyer enablement content
  • Examples of converting content
  • Latest trends

Send us your challenges 

We’d love to know what you’d like to take away from the sessions.
Send an email with your challenges to
info@spotonvision and we will incorporate your questions into our story.  

  • Online B2B Festival
  • English
  • Ingrid Archer
  • Vega Sims & Bart Verhoeven
  • Tamara den Hartog & Ingrid Archer
  • B2B marketers
SOV_Website_Eventspreker_Vega Berend-Jan Tamara en Bart
About the speaker(s)
Vega Sims is a Lead Consultant Campaign Technology & Strategy at SPOTONVISION

Bart Verhoeven is a Marketing manager at Cyclomedia

Ingrid Archer is co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communications professional, she has over 20 years of experience in B2B

Tamara den Hartog is a Lead Consultant Digital Marketing & Technology at SPOTONVISION