‘Mastering ABM with the power of buyer personas’ and ‘Buyer personas & AI: A new era for B2B marketing?’

Hey B2B Rockstar!

Our highly popular Online B2B Festival is back. Are you ready to take your marketing skills to the next level? Join now!*

Session 1 | 10:00 – 10:45 AM (CET): Mastering ABM with the power of buyer personas

Session 2 | 11:00 – 11:45 AM (CET): Buyer personas and AI: A new era for B2B marketing?

Find out more information for each session:

 

Session 1 | 10:00 – 10:45 AM (CET)
Mastering ABM with the power of buyer personas

Learn from experienced account-based marketing experts on how to use well-defined buyer personas to improve marketing outcomes. Take our best practices and find out if your organisation is ready to implement buyer persona research in your account-based marketing approach.

You will learn:

  • Why buyer personas are important in ABM
  • What are the building blocks of a buyer persona project
  • Best practices of powering ABM with buyer persona research

 

Session 2 | 11:00 – 11:45 AM (CET)
Buyer personas and AI: A new era for B2B marketing?

Improve your buyer persona insights with AI and machine learning to create better content. Using buyer persona and buyer journey insights can help you increase your marketing ROI and improve customer engagement. But where to start? Which parts can you automate and which parts should you not automate? Join this session!

You will learn:

  • Today’s B2B marketing challenges
  • Benefits of using AI in buyer persona development
  • Case studies and practical examples
  • How to get started with buyer personas and AI

Tailor your session: Send us your challenges in advance! 

We’d love to know what you’d like to take away from the sessions. Send an email with your challenges to info@spotonvision.com and we will incorporate your questions into our story.

*By registering, you will have access to both sessions

  • Online B2B Festival
  • English
  • Ingrid Archer
  • Tamara den Hartog
  • Ingrid Archer
  • B2B marketers
About the speaker(s)
Tamara den Hartog is a Lead Consultant / Team Lead Marketing Strategy & Research at SPOTONVISION

Ingrid Archer is co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communications professional, she has over 20 years of experience in B2B