Mastering ABM: Strategies to gain internal buy-in and drive success

Implementing Account-Based Marketing (ABM) in your organization can be a game-changer, but it’s not without its challenges. One major hurdle B2B marketers often face is securing buy-in from key stakeholders across different departments. In this webinar, Or Moshkovitz will address this common issue head-on, providing practical strategies to overcome resistance and garner support from crucial decision-makers.

The session will cover:

  • Each step of implementing ABM
  • Navigating stakeholder buy-in complexities
  • Actionable techniques and expert advice for your company

Don’t miss out on this opportunity to gain valuable insights and overcome the obstacles that hinder successful ABM implementation. Reserve your spot today and take your organization’s ABM game to the next level!

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  • Online Clinic
  • 11:00 - 11:45 CET
  • English
  • Or Moshkovitz & Shimon Ben-Ayoun
  • B2B Marketers and Sales
About the speaker(s)
Shimon Ben-Ayoun is co-founder and Managing Director of SPOTONVISION and the B2B Marketing Forum with over 15 years of proven experience in marketing and sales in the technology industry.

Or Moshkovitz has been doing UA for almost 12 years across B2C/B2B companies. In his current position, Or is leading AppsFlyer's global ABX programs end-to-end, from designing the framework to implementation. Or is also the founder of the "ABX-Israel" Facebook community. The community is focused on helping its members consume, share, and discuss ABX topics.