With the emergence of CRM, marketing automation and data visualisation solutions, marketers now have more tools available to prove and communicate the added value of marketing. But it’s more than just technology. B2B marketeers are expected to increasingly improve efficiency and effectiveness, and increase the added value of marketing. In our upcoming masterclass on Wednesday 24 June we will explore this.
For B2B marketing and/or communication managers with a basic knowledge of content marketing and/or responsibility for leads. Please mark 24 June in your calendar and register.