B2B Training Programme: Starting with Marketing Performance Management

Do you want to link your marketing to strategic business goals? You’re not alone. Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs. Knowledge on the subject however is lacking. This was one of the main findings of a recent study by spotONvision: Can B2B Marketers Show ROI?

To help marketing executives gain knowledge and hands-on experience in Performance Management, spotONvision teams up with NIMA. We are offering a B2B marketing training programme that integrates inspiration, knowledge, personal coaching and hands-on experience.

What to expect?

Day 1 – 22 September: workshop
Coaching – October: personal coaching session with senior consultant
Day 2 – 3 November: follow-up workshop

Register Marketeers and Senior Marketing Professionals get 10 PE points for this training programme. The training will be held in English.

For whom:

  • senior marketing professional
  • marketing director or VP of marketing
  • professional who is accountable for marketing budget

What will you learn:

  • What marketing performance management is and why it is essential for all B2B marketers
  • What the most important challenges and best practices are from leading B2B companies in The Netherlands
  • How to link marketing to strategic business goals
  • How to select and measure the right marketing metrics
  • How to use dashboards to make marketing more efficient and effective

Trainers and speakers:

Shimon Ben Ayoun is co-founder of spotONvision and the B2B Marketing Forum. Shimon helps marketers transforming marketing from a ‘cost center’ to a ‘revenue generator’. Shimon is always on the lookout for the new trends in marketing and helps clients to leverage on these to get better results on their marketing spend.

Adwin Gerritsen is Senior Marketing Performance Management Consultant at B2B-marketing agency spotONvision. Adwin helps companies make marketing measurable, increase marketing performance and link marketing activities to company and marketing strategy.

Mark Appel is Global Marketing Director at Exact Cloud Solutions, online business software for Small and Medium Enterprises.