Webinar: How to measure Customer Journey Success

More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing CloudListen to the webinar recording.

In this webinar we will:

  • Discuss common B2B marketing tactics companies use in the different journey stages
  • Share best practices regarding the KPIs that can be used to track customer journey success

Practical information

  • Language: English
  • Speakers: Adwin Gerritsen and Shimon Ben Ayoun
  • In collaboration with Oracle Marketing Cloud


About Adwin Gerritsen

Adwin Gerritsen currently works as Senior Consultant in Marketing Performance Management at spotONvision. His focus is on measuring and improving marketing performance and connecting marketing activities to strategy and firm performance.

About Shimon Ben Ayoun

Shimon Ben Ayoun is co-founder and managing director of spotONvision and the B2B Marketing Forum. He helps marketers in the transformation of marketing as ‘cost center’ to ‘revenue generator’. He is constantly looking for innovations in B2B and technology to increase the success of marketers.