ABM best practices | Content that Converts

Hey B2B marketer!

Due to the success of our Online B2B Festival last June, we are bringing you more back-to-back sessions on account-based marketing and content. Are you ready to take your marketing skills to the next level? Join now! 

Session 1 | 10:00 – 10:45 AM (CET): ABM Best Practices 

Session 2 | 11:00 – 11:45 AM (CET): Content that converts


Find out more information for each session:

Session 1 | 10:00 – 10:45 AM (CET)
ABM best practices

Learn from those experienced in account-based marketing on how to create an effective campaign strategy, whether 1-to-few or 1-to-1 ABM, we will share interesting examples with you. Take these best practices and find out if your organization is ready to implement these strategies. 

You will learn:

  • What are the best ABM practices 
  • How ready is your organization for ABM 
  • ABM predictions 

Session 2 | 11:00 – 11:45 AM (CET)
Content that converts

Content is more than just an article or video. Quality content in B2B is about helping your buyer to buy. The only way you can create converting content is to understand the buyer better. Where to start? And what are the latest developments when it comes to interactive and personalized content? Join this session. 

You will learn:

  • From buyer journey to content plan
  • Buyer enablement content
  • Examples of converting content
  • Latest trends

Send us your challenges 

We’d love to know what you’d like to take away from the sessions.
Send an email with your challenges to
info@spotonvision and we will incorporate your questions into our story.  

  • Online B2B Festival
  • English
  • Ingrid
  • Vega Sims & Tamara den Hartog
  • Ingrid Archer & Tamara den Hartog
  • B2B marketers
About the speaker(s)
Vega Sims is a Lead Consultant Campaign Technology & Strategy at SPOTONVISION

Ingrid Archer is co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communications professional, she has over 20 years of experience in B2B

Tamara den Hartog is a Lead Consultant Digital Marketing & Technology at SPOTONVISION