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Sales enablement is a process of providing the sales organization with information, content, and tools. Goal is to help sales people sell more effectively & successfully engage the buyer throughout the buying process. How can Marketing enable Sales in a more structured way?

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Are you curious about the B2B marketing trends of 2017? Perhaps you’re more interested in knowing which technologies can help you leverage on these trends?
During this 30 minute webinar, we will show you what the expected trends for 2017 are. We will also outline the impact of these trends on technology choices. If you know what to watch out for you will also know how to adjust your marketing habits.

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Is the buyer central to your marketing strategy? That would have to be, if you want to be successful as a marketing department. Marketers must understand their target audience and buyer personas are an excellent way to do that.

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More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey.

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Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries?

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Measuring and improving marketing performance is top of mind of many CMOs today. Moreover, the subject has also gained the attention of executives in other departments as well as by boards of directors.

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Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs. Knowledge on the subject however is lacking. To help marketing executives we have joined forces with NIMA, to provide a unique B2B marketing training program that integrates inspiration, knowledge, personal coaching and hands-on experience.

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Campaign management is rapidly changing as organisations shift to a buyer-centric approach. There are many challenges in successfully executing these kinds of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, delved into the challenges and benefits of successful campaign management and walked through a 7-step framework for building successful campaigns.

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Can B2B Marketers Show ROI? In the research on B2B marketing performance management, spotONvision interviewed 26 CMO’s and marketing directors of Dutch, leading B2B companies.

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Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries?

Read more

Is the buyer central to your marketing strategy? That would have to be, if you want to be successful as a marketing department. Marketers must understand their target audience and buyer personas are an excellent way to do that.

Read more

Relatively little is known about customer centricity in B2B, especially in the Dutch market. Publications and discussions on this topic are normally limited to B2C.

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Can B2B Marketers Show ROI? The study focuses on B2B Marketing Performance Management in The Netherlands. To provide more insights, spotONvision interviewed 26 CMO’s and marketing directors of Dutch, leading B2B companies.

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Global campaigns are a critical component during an organisation’s shift to a customer-centric approach. There are lots of changes in successfully executing these kind of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, delved into the challenges and benefits of successful campaign management.

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Marketers know their role has changed dramatically in the last few years – once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact.

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Webinars are becoming a crucial part of the B2B marketer’s marketingtoolbox. Considering the fact that the new year undoubtedly brings new challenges, developments and expectations, it might be wise to use this tool to reach your target audience.

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Are you already in control of your content marketing strategy? Then it’s time to take it to the next level. To achieve that, you will need to map the Buyer Journey and use Content Mapping. Make sure you nurture your leads and align marketing & sales within your organization.

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Are you already recycling your content? Too many organizations are spending too much time, budget and effort in the creation of new content. Even though they still have plenty of old content, ready for use.

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More and more B2B marketers are talking about marketing automation. By many companies it is considered to be an excellent tool to generate more leads. But what is it exactly?

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The marketing department is frustrated in most B2B companies. Sales does not follow up on the leads provided, while they complain that the quality of the leads is inadequate.

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How do business buyers find their producers and suppliers of products of services? This is a very relevant question which the Business Buyer Insights 2013 report investigates and explains.

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