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By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you. Especially in B2B the average buyers process is quite long and marketing has to make a long-term strategy for that.

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By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you. Especially in B2B the average buyers process is quite long and marketing has to make a long-term strategy for that.

Read more

By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you.

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At times of unlimited digital possibilities and speed, long-term planning is over. Your customers are becoming more independent as well as more demanding, as they determine their own demands and their own service level.

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We all know that acquiring new customers costs about 5 times more than it does to generate new business from an existing customer.

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Research predicts that 75% of the Chief Marketing Officers will be responsible for the entire customer experience in 3 years’ time. There is more need for the articulation of an integrated holistic approach than before, mostly because of the vast amount of channels we use and because of the increasing number of ways to engage with a customer.

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Looking to gain more business from your strategic customers or key accounts? Then get started with Account Based Marketing. The expectation is that soon Account Based Marketing (ABM) will be one of the most important marketing approaches aimed at increasing the engagement of large strategic customers.

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Do you want to link your marketing to strategic business goals? You’re not alone. Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs.

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With the emergence of CRM, marketing automation and data visualisation solutions, marketers now have more tools available to prove and communicate the added value of marketing.

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Do you know quite a bit about content marketing? Do you already know what works and what doesn’t work and have you been able to evaluate your first results? During this masterclass you’ll get tips, tricks and clues to get your content marketing strategy to the next level.

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What keeps a potential B2B buyer awake at night? How and where does the buyer search for and consumes information? What issues and trends does the buyer find important?

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Marketing automation is becoming more important for B2B marketers. Organizations are forced to become more and more result focused nowadays. Showing the added value of marketing is a must.

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