B2B marketing can be complex, with longer sales cycles, technical products, and more people involved in the purchasing decision. That is why Dana Connor, VP of Marketing at ChannelEngine, knew that her Marketing team needed a solid B2B marketing foundation as a key ingredient for their success. She selected the B2B Vision Academy B2B Marketing Foundation training, and the results were remarkable.
“Enrolling my team in a course can be daunting, especially if it is too theoretical or generic,” says Dana. “But I know now that I can trust SPOTONVISION’s tailored and practical Academy approach to deliver learnings to my team.”