• Skip to primary navigation
  • Skip to main content
logo spotonvision

B2B marketing

  • Expertise
  • Cases
  • Blogs
  • About us
  • Contact
  • Newsletter
    • Select language
    • NL
    • EN
    • Expertise
    • Cases
    • Blogs
    • About us
    • Contact
    • Newsletter
    • Blogs
    • News
    • Resources
    • Events
    • Vacancies
    • Select language
    • NL
    • EN
Home » Blogs » A trend report about…

A trend report about expected trends in B2B-marketing for 2017

A trend report about expected trends in B2B-marketing for 2017
Estimated reading time: 2 minutes

Published on 2 March 2017
By

Theme
Account-based marketing

There is a great deal of change within the B2B marketing landscape. In general, we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years. If you know what to watch out for you will also know how to adjust your marketing habits .

Natascha Olofsen and Shimon Ben-Ayoun of SPOTONVISION, interviews both national and international thought leaders on their vision of marketing trends for 2017.

The number 1 trend: Account-based marketing

In the trend report “Beyond the Hype”, which will release in March 16th 2017, you will get a glimpse of the most important trend: account-based marketing (ABM). At this moment, ABM is already mainstream, but it will become even more important in the upcoming years. In the trend report, thought leader Jon Miller (Engagio) explains why marketers need to take ABM into account. Other respondents also spoke extensively about the rise of account-based marketing.

“Besides ABM, artificial intelligence (AI) will also continue to move to the forefront of marketing practices in the upcoming years”. According to the researchers, AI gives marketers insight into the future and will make marketing processes more productive. In the trend report, David Raab (Raab Associates) gives an example of how artificial intelligence can be applied.

Ready to scale your Account-based Marketing? 

Let’s talk!

Contact us

The customer must be centralized

The client will also have to be moved into the spotlight in 2017.  Although we all know that we need to focus on the client during marketing and sales processes, it still does not happen enough according to the thought leaders we interviewed.  Gaining insights into the touch points of each prospect or client is essential. The trend report -Beyond the Hype- will provide an overview of the most current marketing topics. Like account-based marketing, the customer journey,  sales enablement and customer advocacy.

Theme
Account-based marketing
Related articles
AI_buyer_personas_buyer_insights

Does AI know what makes your B2B buyer tick?

buyer persona, abm, account-based marketing,

The power duo: account-based marketing and buyer personas 

B2B marketing trends validated

What keeps a B2B Marketing Manager busy?

Share
Share this page
Grow your B2B Marketing knowledge
Subscribe to keep up with our latest B2B Marketing updates and exclusive events. Straight to your inbox, once a month.
  • Home
  • Blogs
  • Events
  • Resources
  • News
  • B2B marketing agency
  • LinkedIn
  • Pinterest
  • Youtube
  • Twitter
  • Privacy policy
  • Terms and Conditions
© 2023 SPOTONVISION
emerce-100