VDS works in a very competitive environment of company trainings. How can VDS re-assure and further strengthen it’s Top-10 position by using different marketing and PR-activities?
We set up a carefully planned content marketing strategy. We combined the content, a series of articles, with landing pages and we launched a content campaign called ‘ The 4 Secrets of Successful Sales’. To lead traffic to the landing pages we used online and offline PR, we organized a couple of workshops and we arranged for VDS to speak at a National Sales Event. We made a summary-video and used LinkedIn in a strategic way.
Huib Broekhuis, Managing Director VDS: “We are now totally convinced that we shouldn’t be pushing our product info, but instead share our knowledge. Especially these days as it is all about helping our customers with knowledge and methods. spotONvision was our inspiration and perfect projectleader. By using content in an online and offline way, the campaign has brought us new contacts, workshop participants, publicity and proposals. We would never have achieved this otherwise. A great added value is that we can re-use the content we produced. Currently we are re-packaging the articles to a Whitepaper on Successful Sales.”