Case study

IBC

Challenge

At IBC 2009, one of the biggest technology events worldwide, fifteen innovative Israeli New Media and Technology companies want to generate leads and make face-to-face appointments with potential clients and partners.

Solution

spotONvision launches a international email campaign in various languages and a minisite where the fifteen companies are presented. The minisite has one main focus, which is to facilitate the conversion to appointments. During the campaign various articles were places online in various blogs and social media channels to attract even more visitors to the minisite.

Result

Roey Fischer, Israeli Embassy: “We have had very positive reactions to our initiative and I was impressed with the fast, flexible and creative way of working of spotONvision.”