spotONvision supports Cardif in realizing a content-based campaign: “on the way to BGFO 2”. For this campaign we designed a website – BGFO 2 in practice – an online interactive information platform especially for the consulting industry. Intermediaries can get information and news about the BGFO 2, respond to developments and blogs and get tested on their own preferences and reward model that fits best.
The online information platform is being embraced by the industry. Soon the mini site is the central point of information for the new law. Furthermore, they get the first place in a Google search for BGFO 2. Also, the campaign generates many leads for introductory trainings by Cardif.