The world of a B2B marketer has changed considerably in the past years. Not only for marketers but also for customers. We see that buyers go through the buyer and customer journey in a different way. Buyers have more information than ever before and leave an extensive digital footprint behind.
As a marketer you need to understand this new journey well. Besides this you also need to know how to use the available data and technology. The B2B marketer of the future has the skills to create valuable digital interaction with customers. And the marketing department is organized in a way that supports this multidisciplinary teams focused on the different phases of the customer and buyer journey.
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Shimon Ben Ayoun, Managing Partner at SPOTONVISION, explains in the video below more about the digital developments and what this means for the marketing team of the future.