Earlier, we published the research ‘B2B Marketing Reflections & Predictions for 2023’. The study is based on predictions from leading research institutes such as Gartner, Forrester, Salesforce and Content Marketing Institute and our own observations in the market. By exploring trends for 2023, we see that the future of B2B marketing and sales revolves around […] Read more
B2B predictions 2023: Digital Transformation In 2023, digital transformation will again be one of the most important topics in B2B Marketing and Sales. This transformation, which has been going on for several years, will continue to evolve. Not keeping up with this transformation will nullify your marketing and sales efforts. In this article, I share […] Read more
Sales enablement provides your sales organisation with the information, content and tools to sell more efficiently and effectively. Today, co-founder of leading B2B marketing agency SPOTONVISION, Shimon Ben Ayoun, provides his predictions and insights for the future of sales enablement. In his role as agency owner, he speaks to sales and marketing leaders on a […] Read more
Your marketing campaign is running like clockwork. You deliver leads to your sales colleagues. And now it’s time to wait for that first deal, right? But what if those deals fail to materialise and Sales complains about the quality of the leads? Moreover, Sales has several target accounts they want to bring in. Recognisable? Cooperation […] Read more
Welcome to the strategies, solutions, and process of sales enablement! You might be wondering what sales enablement is and why is it so important for businesses. Here, you will learn all about it, step-by-step. Sales enablement comes down to selling processes and “closing the deal.” Most sales teams are challenged when it is time to […] Read more
Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). At […] Read more
Tiffani Bova is a growth and innovation evangelist at Sales- force, one of world’s leading tech companies. Tiffani sets out a new, proven framework for business leaders looking to pursue growth. She claims that there are only ten growth paths and she focuses on the mental game of growing business. […] Read more
Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling. […] Read more
Lack of proper lead management and lead nurturing causes sales to lose leads marketing has painstakingly gathered. We try, sales tries but we just cannot close the deal. Why? Because we speak a different language. […] Read more
