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Home » Sales Enablement
Articles labelled with
Sales Enablement
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsLead GenerationLead ManagementLead NurturingMarketing AutomationOnline MarketingPositioningSales EnablementWebinar

My sales team wants ABM, and they want it now!

ABM To Go

We all know how it feels when you’re working on your marketing plans and your sales colleague is asking you for help on something else at the same time: “Can you help me? Preferably now? Right away?” I recently spoke to Karin Schaff Glazier, a seasoned ABM professional. She worked at ServiceNow Elite Partner Crossfuze for 17 […] Read more

What’s next in B2B: buyer enablement

Sales enablement

Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). At […] Read more

[Video] Tiffani Bova on what teamwork between marketing and sales should look like

Marketing & sales alignment

Tiffani Bova, Salesforce, talks with Shimon Ben Ayoun about customer experience and outlines her view on what teamwork between marketing and sales should look like. Get ready for some bold statements! […] Read more

Growth IQ in B2B marketing and sales

B2B marketing Tiffani Bova

Tiffani Bova is a growth and innovation evangelist at Sales- force, one of world’s leading tech companies. Tiffani sets out a new, proven framework for business leaders looking to pursue growth. She claims that there are only ten growth paths and she focuses on the mental game of growing business. […] Read more

Are you interested in shaking up your sales enablement?

Sales enablement

Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling. […] Read more

The 3 keys to successful sales enablement programs

gdpr questions and answers

A while ago I (Managing Partner at spotONvision) spoke to Lisa Redekop. Lisa’s Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa leads the global sales enablement team within marketing, that is responsible for, delivering customer focused and sales-ready relevant programs, materials and tools to increasement sales effectiveness and productivity. Lisa supports around 4,000 sales staff and 250 sales managers. In an interview, Lisa gives her vision on what it takes to develop successful sales enablement programs […] Read more

Revenues growth ambitions for 2013? Have your sales and marketing work closely together

sales and marketing alignment for revenue growth

Lack of proper lead management and lead nurturing causes sales to lose leads marketing has painstakingly gathered. We try, sales tries but we just cannot close the deal. Why? Because we speak a different language. […] Read more

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