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Home » Positioning
Articles labelled with
Positioning
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementWebinar

How you can use a Maturity Model to up you game in B2B Marketing

b2bmarketing_maturity-model_campaining

Discovering the best path to grow is an ongoing challenge for any individual, whether in personal or in professional life. Like individuals, organizations and teams have growth ambitions as well. A maturity model is a tool to measure maturity and identify areas for growth. The model developed by SPOTONVISION focuses on the maturity of B2B […] Read more

2021: Celebrating our B2B Marketing Consultancy

spotonvision-2021-b2b-marketing

2021 has been quite the year. We were all caught up in the whirlwind of COVID-19, with its lockdowns, curfews, and vaccines. Moreover, a surge in e-commerce and a flood of fake news. Yet we at SPOTONVISION adapted – we got creative, changed offices, and attracted new talents. Our business was able to grow, we closed new clients, and even created new B2B marketing propositions.  Moreover, we celebrated 15 years and launched our B2B Marketing Academy. We did our daily huddles, had fun […] Read more

How you can accelerate and innovate: practical guidelines for strategy execution

Marketing is necessary

Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion? […] Read more

The Hall of Fame of the B2B Marketing Award

Award show

The Dutch B2B Marketing Award is already going into its seventh year. Initiator SPOTONVISION puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.’ […] Read more

Marketing Change Management – Like it or not, you have to figure it out

change management

About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. […] Read more

SPOTONVISION in B2B awards final in London

B2B awards final London

On 21 November we travelled to the heart of London to experience a gala dinner and handing out of the B2B Award 2013 of the yearly UK B2B Awards. SPOTONVISION has already existed for 7 years and yet we had never been in the awards scene except that we started to organize the B2B Marketing Award in the Netherlands 5 years ago. […] Read more

SPOTONVISION as ‘thought leader’ in Finals of International B2B Marketing Award

SPOTONVISION in finals International B2B Marketing Award

Proud B2B Marketing agency SPOTONVISION was recently nominated as a finalist in the international B2B Marketing Award with ‘The Ongoing Journey of Thought Leadership’. […] Read more

Seth Godin: Marketers need to be proud of the work they do!

Seth Godin: Marketers need to be proud of the work they do!

During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers. […] Read more

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