This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?
When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database. […] Read more
As of May 25th 2018, the General Data Protection Regulation (GDPR) will become applicable. In order to provide you as a marketing or sales professional more insights regarding the changes that will be relevant with this new legislation, spotONvision organized a webinar ‘GDPR in aantocht: wat iedere marketeer moet weten’ in collaboration with Law Firm Kennedy Van der Laan. The live webinar spawned such large number of questions that it was impossible to discuss them all during the broadcast. And, because we think that the answers to these questions are of value for every professional, we decided to discuss the 10 most interesting questions in this blog. […] Read more
Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion? […] Read more
The Dutch B2B Marketing Award is already going into its seventh year. Initiator SPOTONVISION puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.’ […] Read more
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. […] Read more
On 21 November we travelled to the heart of London to experience a gala dinner and handing out of the B2B Award 2013 of the yearly UK B2B Awards. SPOTONVISION has already existed for 7 years and yet we had never been in the awards scene except that we started to organize the B2B Marketing Award in the Netherlands 5 years ago. […] Read more
Proud B2B Marketing agency SPOTONVISION was recently nominated as a finalist in the international B2B Marketing Award with ‘The Ongoing Journey of Thought Leadership’. […] Read more
It’s not always easy to understand the buyer and customer, especially for B2B Marketers. “Why is someone (not) interested in my product or service? How to I engage with my target audience? How do I align my marketing strategy with the buyer? And how do I provide an optimal yield and engagement with my marketing choices? […] Read more
Great result generated by the B2B Marketing Forum 2010. The winner of the first Dutch B2B Marketing Award, Numac, was given the opportunity to appear in the re-print of the Dutch version of the bestseller ‘Purple Cow’ by Seth Godin. […] Read more
