Discovering the best path to grow is an ongoing challenge for any individual, whether in personal or in professional life. Like individuals, organizations and teams have growth ambitions as well. A maturity model is a tool to measure maturity and identify areas for growth. The model developed by SPOTONVISION focuses on the maturity of B2B […] Read more
As B2B marketers, we always want our campaigns to be successful. We want to be Best-in-Class in marketing, but sometimes we fall short. Rewarding marketing is not one-dimensional, or even build on only one proposition. This is why SPOTONVISION has developed a B2B Campaigning Maturity Scan. It is not enough to have a strategy in […] Read more
2021 has been quite the year. We were all caught up in the whirlwind of COVID-19, with its lockdowns, curfews, and vaccines. Moreover, a surge in e-commerce and a flood of fake news. Yet we at SPOTONVISION adapted – we got creative, changed offices, and attracted new talents. Our business was able to grow, we closed new clients, and even created new B2B marketing propositions. Moreover, we celebrated 15 years and launched our B2B Marketing Academy. We did our daily huddles, had fun […] Read more
This new era looks different for businesses The era of giving is here. This also applies to the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?
When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database. […] Read more
As of May 25th 2018, the General Data Protection Regulation (GDPR) will become applicable. In order to provide you as a marketing or sales professional more insights regarding the changes that will be relevant with this new legislation, spotONvision organized a webinar ‘GDPR in aantocht: wat iedere marketeer moet weten’ in collaboration with Law Firm Kennedy Van der Laan. The live webinar spawned such large number of questions that it was impossible to discuss them all during the broadcast. And, because we think that the answers to these questions are of value for every professional, we decided to discuss the 10 most interesting questions in this blog. […] Read more
Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion? […] Read more
The Dutch B2B Marketing Award is already going into its seventh year. Initiator SPOTONVISION puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.’ […] Read more
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. […] Read more
On 21 November we travelled to the heart of London to experience a gala dinner and handing out of the B2B Award 2013 of the yearly UK B2B Awards. SPOTONVISION has already existed for 7 years and yet we had never been in the awards scene except that we started to organize the B2B Marketing Award in the Netherlands 5 years ago. […] Read more
