Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Content Marketing, Positioning

How you can use a Maturity Model to up your game in B2B Marketing

A maturity model can offer a path to improve your marketing action. Discover how a maturity model can help you up your game in B2B Marketing.

Content Marketing, Positioning

2021: Celebrating our B2B Marketing Consultancy

Our B2B Marketing consultancy had quite a year. In this post we look back at what happened and ahead to SPOTONVISION's plans for the future.

Positioning, Strategy

How you can accelerate and innovate: practical guidelines for strategy execution

Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion?

Positioning, Strategy

The Hall of Fame of the B2B Marketing Award

The Dutch B2B Marketing Award is already going into its seventh year. Initiator SPOTONVISION puts B2B marketing cases and success stories in the spotlight: 'Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.'

Positioning, Strategy

Marketing Change Management – Like it or not, you have to figure it out

About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us.

Positioning, Strategy

SPOTONVISION in B2B awards final in London

On 21 November we travelled to the heart of London to experience a gala dinner and handing out of the B2B Award 2013 of the yearly UK B2B Awards. SPOTONVISION has already existed for 7 years and yet we had never been in the awards scene except that we started to organize the B2B Marketing Award in the Netherlands 5 years ago.

Positioning, Strategy

SPOTONVISION as ‘thought leader’ in Finals of International B2B Marketing Award

Proud B2B Marketing agency SPOTONVISION was recently nominated as a finalist in the international B2B Marketing Award with ‘The Ongoing Journey of Thought Leadership’.

Content Marketing, Positioning, Strategy

Seth Godin: Marketers need to be proud of the work they do!

During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers.