Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider. […] Read more

Marketing Automation will continue to evolve and grow in Europe. That is what David Raab, expert in marketingtechnologies and analytics, firmly believes. David: “although the system is still very young in Europe, it will continue to grow and gain more influence. It will not turn into a copy of the American system, but it will have slight differences and will be more customer oriented.” […] Read more

The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.” […] Read more