Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time. […] Read more

“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson […] Read more

Marketing automation can be great tooling in order to achieve your marketing KPIs. However,  marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool. […] Read more

Keeping up with new features and product updates is time-consuming. Marketing automation tools are constantly evolving, and choosing which new tools are worthy of your time can be especially difficult. I recently visited an Act-On event to learn more about Act-On’s product road map. The event, called Adaptive Journeys, A Look Into the Future of Marketing, introduced three new machine learning based innovations for 2018. For all B2B marketers, these will be total game changers. […] Read more

Act-On is a SAAS marketing automation platform. It provides small, medium and enterprise level businesses with the necessary tools to generate, nurture and score leads. The system has become synonymous with ease of use, which is why it has gained such traction with B2B marketing teams. My journey with Act-On began a little under a year ago. It seems like a lot more than that. Which is likely due to the amount I have learned and the skills I’ve developed. […] Read more

Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value! […] Read more

According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software. […] Read more

Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider. […] Read more