Earlier, we published the research ‘B2B Marketing Reflections & Predictions for 2023’. The study is based on predictions from leading research institutes such as Gartner, Forrester, Salesforce and Content Marketing Institute and our own observations in the market. By exploring trends for 2023, we see that the future of B2B marketing and sales revolves around […] Read more
Hype or reality? Artificial Intelligence and the future of marketing automation
Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time. […] Read more
Compare marketing automation platforms for ABM
In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more
More conversions through better conversations
Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process. […] Read more
Connecting the dots in B2B: About data, technology and leadership
“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson […] Read more
How to get more out of your marketing automation?
Marketing automation can be great tooling in order to achieve your marketing KPIs. However, marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool. […] Read more
Act-On marketing automation innovations 2018: Adapting to behaviour of the buyer
Keeping up with new features and product updates is time-consuming. Marketing automation tools are constantly evolving, and choosing which new tools are worthy of your time can be especially difficult. I recently visited an Act-On event to learn more about Act-On’s product road map. The event, called Adaptive Journeys, A Look Into the Future of Marketing, introduced three new machine learning based innovations for 2018. For all B2B marketers, these will be total game changers. […] Read more
Act-On marketing automation review – my personal journey
Act-On is a SAAS marketing automation platform. It provides small, medium and enterprise level businesses with the necessary tools to generate, nurture and score leads. The system has become synonymous with ease of use, which is why it has gained such traction with B2B marketing teams. My journey with Act-On began a little under a year ago. It seems like a lot more than that. Which is likely due to the amount I have learned and the skills I’ve developed. […] Read more
Buyer Engagement with Marketing Automation
Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value! […] Read more
The 5 main reasons for marketing automation in B2B
According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software. […] Read more