Marketing Automation

“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson

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A great chat on the impact of digitization on marketing with Shimon Ben Ayoun and Jamie Anderson of Marketo at the B2B Marketing Forum. A true love story including valuable B2B marketing tips from Jamie.

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Marketing automation can be great tooling in order to achieve your marketing KPIs. However,  marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool.

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Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are.

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Keeping up with new features and product updates is time-consuming. Marketing automation tools are constantly evolving, and choosing which new tools are worthy of your time can be especially difficult. I recently visited an Act-On event to learn more about Act-On’s product road map. The event, called Adaptive Journeys, A Look Into the Future of Marketing, introduced three new machine learning based innovations for 2018. For all B2B marketers, these will be total game changers.

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Act-On is a SAAS marketing automation platform. It provides small, medium and enterprise level businesses with the necessary tools to generate, nurture and score leads. The system has become synonymous with ease of use, which is why it has gained such traction with B2B marketing teams. My journey with Act-On began a little under a year ago. It seems like a lot more than that. Which is likely due to the amount I have learned and the skills I’ve developed.

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Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value!

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According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software.

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Would you like to know more about the online behavior of your website visitors? Because you know it will help you with marketing? Would you also like to get to higher conversions in three steps? Welcome to the world of marketing automation – software that enables you to get a more effective result. It will certainly seem like learning a new language when you start automating marketing – the marketing automation language. Today more information about ‘digital body language’ and how getting to the bottom of digital body language can help you with making marketing more effective.

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Aberdeen research shows that in 91% of best performing companies marketing and sales connect well. Marketing automation helps with fine-tuning between marketing and sales, email systems as they are don’t. As marketing automation consultant at spotONvision I regularly get questions about what the differences are between email software and marketing automation software. In this blog I will answer this question and also what the added value is of marketing automation with fine-tuning marketing and sales.

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