According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually mean?
In short, lead nurturing is taking a potential B2B buyer by the hand (in other words lead) and take it to the next phase of the buying process in a natural way. Only how do you take a client by the hand? By consistently offering relevant content at the right time. With a nurture campaign you reach several marketing goals: […] Read more
Anything that gets attention grows – the art of nurturing in B2B marketing
