Data protection and privacy regulation is on our doorstep. In this article we look at the positive side of things and we describe a case of how an international company, FIS, implemented all that was needed in order to be ready for the new regulation. […] Read more
Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are. […] Read more
It’s time for a new blog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing. […] Read more
How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and marketing and cross-selling to existing customer base, annual revenue rose to ten million euro within three years. Hard facts that prove that it can be done. Find how out? Read more. […] Read more
From recent research from Hubspot and LinkedIn it appears that 95% of questioned marketers think that the quality of leads is top priority. On the other hand only 5% is convinced that they supply the perfect leads to sales. Furthermore, it seems that only 40% of marketers don’t know what a Marketing Qualified Lead (MQL) is. Time for a crash course lead management. […] Read more
In the SPOTONVISION master class: ‘From Lead to Customer’ you will learn how to move to profitable marketing with content, processess and technology. […] Read more
During the next edition of the B2B Marketing Forum (March 2012) we will hand out the B2B Marketing Award to the most distinctive marketing- and communication campaign in B2B. You too stand a chance to win this National B2B Marketing Award with your own campaign! […] Read more
