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Account-based marketing, Campaigns, Lead Management
How to measure ABM and its success?
In this article we look at measuring success in ABM. Because in account-based marketing (ABM) the goal is not to generate as many leads as possible, but to build and enhance the relationship you have with an existing group of selected accounts. To what goal? An amazing deal!
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Campaigns, Lead Management, Lead Nurturing, Sales Enablement
5 tips for great alignment between Sales & Marketing
How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.
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Account-based marketing, Content Marketing, Digital Marketing, Lead Generation, Lead Management
How to leverage LinkedIn for your ABM strategy  
ABM can help you increase ROI by focusing on your most promising accounts. Learn how to leverage LinkedIn to improve your marketing efforts.
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Lead Management, Strategy
Outsourcing B2B marketing: do's and don'ts
Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are.
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Lead Management, Strategy
Why is Agile so important for marketing?
It’s time for a new blog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing.
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Lead Management, Strategy
Long-term loyalty: 10 M€ within 3 years
How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and marketing and cross-selling to existing customer base, annual revenue rose to ten million euro within three years. Hard facts that prove that it can be done. Find how out? Read more.
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