Lead Management

Data protection and privacy regulation is on our doorstep. In this article we look at the positive side of things and we describe a case of how an international company, FIS, implemented all that was needed in order to be ready for the new regulation.

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As of May 25th 2018, the General Data Protection Regulation (GDPR) will become applicable. In order to provide you as a marketing or sales professional more insights regarding the changes that will be relevant with this new legislation, spotONvision organized a webinar ‘GDPR in aantocht: wat iedere marketeer moet weten’ in collaboration with Law Firm Kennedy Van der Laan. The live webinar spawned such large number of questions that it was impossible to discuss them all during the broadcast. And, because we think that the answers to these questions are of value for every professional, we decided to discuss the 10 most interesting questions in this blog.

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How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and marketing and cross-selling to existing customer base, annual revenue rose to ten million euro within three years. Hard facts that prove that it can be done. Find how out? Read more.

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From recent research from Hubspot and LinkedIn it appears that 95% of questioned marketers think that the quality of leads is top priority. On the other hand only 5% is convinced that they supply the perfect leads to sales. Furthermore, it seems that only 40% of marketers don’t know what a Marketing Qualified Lead (MQL) is. Time for a crash course lead management.

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In the spotONvision master class: ‘From Lead to Customer’ you will learn how to move to profitable marketing with content, processess and technology.

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