Account-based marketing (ABM) is a B2B marketing strategy built around targeting a pre-selected list of accounts. The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best […] Read more
This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
A core driver for many companies is revenue growth. For marketers, this means that you want to keep on optimizing all your activities. Can we model out conversion optimization? This would help in growing, because it helps in knowing where to focus our energy. Websites and landing pages should be conversion machines. I speak to Scott Tousley, one of the growth hackers at HubSpot, during his visit to The Netherlands. […] Read more
Data protection and privacy regulation is on our doorstep. In this article we look at the positive side of things and we describe a case of how an international company, FIS, implemented all that was needed in order to be ready for the new regulation. […] Read more
D-day for the GDPR, the new data and privacy regulation is approaching and many of us are talking about it. In a conversation with data expert Colin Day, we explore the top priorities for B2B marketers. […] Read more
The new European privacy regulations caused a great deal of controversy within the marketing world. The scope of this General Data Protection Regulation (GDPR) is broad. After all, it is about data, about personal data in general. And therefore, it also affects marketing. How do you deal with your contacts and leads within your marketing efforts? And, what is and isn’t allowed after May 2018? […] Read more
After having organized three successful B2B Marketing Forums in the past three years, SPOTONVISION is now looking forward to the fourth edition on March 14th, 2013, with new inspiration, a new location and a new format! B2B Marketing Forum Amsterdam. […] Read more
Recently we asked Dutch B2B marketers what their biggest marketing challenge is. More than 100 B2B marketers gave their input. And even though we are not a certified research company, we sorted out the answers and would like to share the results with our readers. Here we go: […] Read more
As a marketer with lead generation goals, you should think about the buying process. Stop pushing information about your own company and products and start thinking about what’s on your buyers’ mind. […] Read more
The SPOTONVISION B2B Marketing Pockets are available for free. With practical cases of B2B experts about engagement, lead generation and content marketing. […] Read more
