A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work?Read more
Data protection and privacy regulation is on our doorstep. In this article we look at the positive side of things and we describe a case of how an international company, FIS, implemented all that was needed in order to be ready for the new regulation.Read more
As of May 25th 2018, the General Data Protection Regulation (GDPR) will become applicable. In order to provide you as a marketing or sales professional more insights regarding the changes that will be relevant with this new legislation, spotONvision organized a webinar ‘GDPR in aantocht: wat iedere marketeer moet weten’ in collaboration with Law Firm Kennedy Van der Laan. The live webinar spawned such large number of questions that it was impossible to discuss them all during the broadcast. And, because we think that the answers to these questions are of value for every professional, we decided to discuss the 10 most interesting questions in this blog.Read more
The new European privacy regulations caused a great deal of controversy within the marketing world. The scope of this General Data Protection Regulation (GDPR) is broad. After all, it is about data, about personal data in general. And therefore, it also affects marketing. How do you deal with your contacts and leads within your marketing efforts? And, what is and isn’t allowed after May 2018?Read more
What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the B2B Marketing Forum this year. According to Kees data should be top priority. Only by using the right data you can accelerate a lead in the buying process. When you know who is looking for what, where and when, you can better tailor your content to the buyer’s needs. But let’s be honest, this is not easy.Read more
More and more we wonder what type of content matches the target group and our own strategy best. When do you make a video and when an article or blog?
A few years ago, I worked for a director who was very visually oriented and I remember I didn’t notice this at first. I was used to submitting my marketing or project plans in a Word document and discuss. After a few times I noticed my director had a problem with it. He really had to concentrate to read it and discuss.
At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on!Read more
After having organized three successful B2B Marketing Forums in the past three years, spotONvision is now looking forward to the fourth edition on March 14th, 2013, with new inspiration, a new location and a new format! B2B Marketing Forum Amsterdam.Read more
Recently we asked Dutch B2B marketers what their biggest marketing challenge is. More than 100 B2B marketers gave their input. And even though we are not a certified research company, we sorted out the answers and would like to share the results with our readers. Here we go:Read more
As a marketer with lead generation goals, you should think about the buying process. Stop pushing information about your own company and products and start thinking about what’s on your buyers’ mind.Read more