Earlier, we published the research ‘B2B Marketing Reflections & Predictions for 2023’. The study is based on predictions from leading research institutes such as Gartner, Forrester, Salesforce and Content Marketing Institute and our own observations in the market. By exploring trends for 2023, we see that the future of B2B marketing and sales revolves around […] Read more
B2B predictions 2023: Digital Transformation In 2023, digital transformation will again be one of the most important topics in B2B Marketing and Sales. This transformation, which has been going on for several years, will continue to evolve. Not keeping up with this transformation will nullify your marketing and sales efforts. In this article, I share […] Read more
ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the entire decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more
We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more
In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more
B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches? […] Read more
Anwers from Maersk Line to the most asked questions during the SPOTONVISION webinar about online engagement by social media in B2B. […] Read more
On a regular basis spotONvision organizes webinars about relevant B2B Marketing topics. One of today’s hot topics is Twitter in Business-to-Business Marketing: Is Twitter a MUST in your social media marketing strategy?
Usually our main message is that any marketing or communications professional should at least know […] Read more
