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Home » Digital Marketing
Articles labelled with
Digital Marketing
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementWebinar

Digital business transformation is vital for your 2023 success 

B2B trends 2023: Digital Transformation

B2B predictions 2023: Digital Transformation In 2023, digital transformation will again be one of the most important topics in B2B Marketing and Sales. This transformation, which has been going on for several years, will continue to evolve. Not keeping up with this transformation will nullify your marketing and sales efforts.   In this article, I share […] Read more

How to leverage LinkedIn for your ABM strategy  

b2bmarketing-abm-spotonvision

ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the entire decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more

B2B Marketing predictions: The danger of 2022

b2b-marketing-prediction-2022

We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more

Compare marketing automation platforms for ABM

marketing-automation-account-based-marketing

In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more

B2B customer contact: tips to make it personal and efficient

B2B customer contact

B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches? […] Read more

Maersk Line about Online Engagement in B2B

Online engagement

Anwers from Maersk Line to the most asked questions during the SPOTONVISION webinar about online engagement by social media in B2B. […] Read more

Twitter in B2B: Top 3 Frequently Asked Questions

Twitter in B2B

On a regular basis spotONvision organizes webinars about relevant B2B Marketing topics. One of today’s hot topics is Twitter in Business-to-Business Marketing: Is Twitter a MUST in your social media marketing strategy?
Usually our main message is that any marketing or communications professional should at least know […] Read more

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