Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics? […] Read more

Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers’) and those who don’t (‘the rest’)? […] Read more

In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales. […] Read more

At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on! […] Read more