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Home » Data & analytics
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Data & analytics
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsLead GenerationLead ManagementLead NurturingMarketing AutomationOnline MarketingPositioningSales EnablementWebinar

B2B Marketing predictions: The danger of 2022

b2b-marketing-prediction-2022

We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more

Marketing Performance in B2B: Do soft metrics matter?

Marketing performance

Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics? […] Read more

4 habits that make ‘top marketers’ stand out from the rest

B2B marketing performance

Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers’) and those who don’t (‘the rest’)? […] Read more

The new agenda of marketing and sales: explore, engage and excite

Explore, engage en excite

In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales. […] Read more

Philips Lighting Proud Winners B2B Marketing Award 2014

Philips Lighting winners B2B Marketing Award 2014

At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on! […] Read more

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