Data & analytics, Technology
The new agenda of marketing and sales: explore, engage and excite
In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales.