B2B Predictions 2023: ROI of Marketing and CX How do you prove marketing efficiency in 2023? Because of the complexity of B2B sales, this has never been an easy question to answer. And attributing deal success to just one or a few Marketing or CX activities is too simplistic an idea. In this article, I […] Read more
A Practical Guide to the General Data Protection Regulation GDPR
What is GDPR? The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union, it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation is into effect since May 25, […] Read more
B2B Marketing predictions: The danger of 2022
We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more
Email campaigns and GDPR
Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?
When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database. […] Read more
Marketing Performance in B2B: Do soft metrics matter?
Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics? […] Read more
4 habits that make ‘top marketers’ stand out from the rest
Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers’) and those who don’t (‘the rest’)? […] Read more
The new agenda of marketing and sales: explore, engage and excite
In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales. […] Read more
Winners B2B Marketing Award 2014: Philips Lighting
At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on! […] Read more