Blog and insights

Discover the future of B2B Marketing

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Adoption Internal Organisation, Data & analytics, Strategy
Make the impossible possible: Prove your CX and marketing ROI
B2B Marketing and Sales Predictions for 2023
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Content Marketing, Data & analytics
A Practical Guide to the General Data Protection Regulation GDPR
The GDPR regulation recognizes different roles in dealing with data, the so-called 'data processors' and 'data controllers'. As a marketer, your position is within at least one of these roles, and possibly even both...
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Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing
B2B Marketing predictions: The danger of 2022
We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.
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Content Marketing, Data & analytics, Strategy
Email campaigns and GDPR
Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.
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Data & analytics, Technology
Marketing Performance in B2B: Do soft metrics matter?
Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics?
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Data & analytics, Technology
4 habits that make 'top marketers' stand out from the rest
Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers') and those who don’t (‘the rest’)?
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Data & analytics, Technology
The new agenda of marketing and sales: explore, engage and excite
In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales.
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Data & analytics, Technology
Winners B2B Marketing Award 2014: Philips Lighting
At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on!
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