Customer Marketing

Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?

When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.

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Account-based marketing (ABM) was the marketing buzzword in 2016. Not only was ABM a trending topic this previous year, it will also be a closely watched topic among B2B-marketers this upcoming year. What exactly is ABM and what is its importance in B2B-marketing and your organization?

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Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business benefits? Which disciplines should be involved and how can customer retention play a role? spotONvision spoke to Elena Enthoven from Elsevier and picked up some tricks and tips.

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B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?

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Within may B2B-organisations Net Promoter Score (NPS) is used as an accepted measurement tool for evaluating customer experience. The real challenge is to turn these insights into the actual realisation of improvements that impact the customer experience. What does this mean in practice and how to organize it within your organisation?

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Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sørensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus on the content of the day instead of focusing on the clock. Are you curious what he has in store for you? We spoke to him about his role as ‘transfer manager’ and on his thoughts on the theme of this year’s forum.

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The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in Utrecht!

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n many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing. Curious as to what this exactly entails?

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The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the spotONvision team tells you all about the upcoming event, the B2B Marketing Forum 2016. Watch the first vlog now!

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How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and marketing and cross-selling to existing customer base, annual revenue rose to ten million euro within three years. Hard facts that prove that it can be done. Find how out? Read more.

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