Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process. […] Read more
This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
‘Engagement’ – it was the buzzword at the B2B Marketing Forum in Amsterdam this year and ‘to engage with your customers and prospects’ is still a challenge for many B2B companies. Why should we invest more of our resources in our online presence and enlarge the engagement with our target audience? […] Read more
