Content Marketing

One of the latest marketing communications achievements of Volvo Trucks is the campaign which includes the viral video of Sophie, the toddler, driving a truck with a remote control. The campaign has received multiple international awards. But there is more to it. Volvo Trucks is not just about internet trends and fancy video clips.

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It’s time for a new blog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing.

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The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in Utrecht!

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The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the spotONvision team tells you all about the upcoming event, the B2B Marketing Forum 2016. Watch the first vlog now!

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The seventh edition of the B2B Marketing Forum takes place on March 17 in Utrecht. This event is a great opportunity to gain knowledge and inspiration. Sign up now with your marketing communications team and receive a substantial discount.

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The on-site masterclasses, during the forum on March 17th, have the character of a fully-fledged training program. There is no chance of going home uninspired or without having gained new knowledge.

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The Dutch B2B Marketing Award is already going into its seventh year. Initiator spotONvision puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.’

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The modern marketer is caught between a rock and a hard place. Companies today know that they need to deliver a great customer experience in order to drive sales and create brand loyalty. However, the demands of business on marketing ROI and generating brand love and relationships are slightly opposed.

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“We will all have more clients, they will be more demanding, there are more channels and there’s new regulation.” Scott Draeger from GMC Software speaks about changes in communications during the GMC Inspire Days in Rotterdam.

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More often people talk about the buyer journey, a journey that the buyer takes till he or she eventually buys. Many companies perform research in this field but you don’t hear a lot about creating insight in the process that follows after the buyer journey, which we call the customer journey. These two terms look alike, are connected to each other but are not the same.

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