Blog and insights

Discover the future of B2B Marketing

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Content Marketing, Positioning
How you can use a Maturity Model to up your game in B2B Marketing
A maturity model can offer a path to improve your marketing action. Discover how a maturity model can help you up your game in B2B Marketing.
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Buyer journey, Buyer Personas, Content Marketing
From B2B buyer journey to content plan: the highlights
Discover how to create content that convert with these tips from our co-founder Ingrid. She shares the path from B2B buyer journey to content.
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Content Marketing, Positioning
2021: Celebrating our B2B Marketing Consultancy
Our B2B Marketing consultancy had quite a year. In this post we look back at what happened and ahead to SPOTONVISION's plans for the future.
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Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing
B2B Marketing predictions: The danger of 2022
We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.
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Account-based marketing, Buyer journey, Content Marketing
SPOTONVISION celebrates its 15th anniversary
Fifteen years ago Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION, the pioneer in B2B marketing in Europe.
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Account-based marketing, Buyer Enablement, Content Marketing
My sales team wants ABM, and they want it now!
Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?
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Buyer Enablement, Campaigns, Content Marketing
Interactive content in B2B
Most B2B marketing teams work on a content marketing strategy, but it is becoming increasingly difficult to stand out from your competitors.
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Content Marketing, Strategy, Webinar
How to motivate buyers? And how to create ‘context’ with Mathew Sweezey
This year we take a new approach, we want to inspire our B2B community with a series of inspiring sound bites and we want to offer more moments of meaningful interaction throughout the year. We are very excited with our first guest speaker, Mathew Sweezey.
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Content Marketing, Strategy, Webinar
The power of webinars in B2B: 4 questions & 4 answers
Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers.
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