Recently, SPOTONVISION co-founder and B2B marketing guru Ingrid Archer presented a content clinic at Beeckestijn Business School. She shared the latest trends in B2B with the 300+ participants and discussed ways to collect insights about buyers, and their B2B buyer journey, as well as how to create content that converts. A recap of the most […] Read more
From B2B buyer journey to content plan: the highlights
