Blog and insights

Are you already working with account-based marketing? In this blog we share 12 tips to improve your ABM campaigns.

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?

Most B2B marketing teams work on a content marketing strategy, but it is becoming increasingly difficult to stand out from your competitors.

B2B buyers expect to be treated as equal partners through experiences that are open, connected, intuitive and immediate. Let’s take a deeper dive into this first topic: open access to information.

According to Gartner, you have to adapt your B2B strategy to the buyer enablement. Read what it is and how you approach it in this article.

Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement.