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Home » Account-based marketing » Page 2
Articles labelled with
Account-based marketing
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementWebinar

My sales team wants ABM, and they want it now!

ABM To Go

We all know how it feels when you’re working on your marketing plans and your sales colleague is asking you for help on something else at the same time: “Can you help me? Preferably now? Right away?” I recently spoke to Karin Schaff Glazier, a seasoned ABM professional. She worked at ServiceNow Elite Partner Crossfuze for 17 […] Read more

The 7 elements of an ABM playbook

7-elements-account-based-marketing-playbook

The rollout of an account-based marketing programme requires a coordinated and personalized approach from Marketing, Sales and other commercial teams. That’s why we often work with a playbook for account-based marketing. In this article we will discuss what it is, what the benefits are and what the important parts of an ABM playbook are. What […] Read more

ABM at scale at Unit4

SOV_Blogheader_ABM-at-scale

Personalized content experiences and increasing conversion rates Needle sharp focus on the right accounts to target and address, is the key for a successful account-based marketing strategy. Marije Gould, VP Demand Generation and Field Marketing at Unit4 explains their journey in rolling out true account-based marketing, ABM at scale. Unit4 sells ERP, Financial Planning and […] Read more

Compare marketing automation platforms for ABM

marketing-automation-account-based-marketing

In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more

Changes in B2B marketing and sales due to COVID-19

changes-in-b2b-marketing-covid

With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the “new normal”? And what exactly is this “new normal”? […] Read more

What makes account-based marketing a success?

account-based-marketing

A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work? […] Read more

A trend report about expected trends in B2B-marketing for 2017

A trend report about expected trends in B2B-marketing for 2017

There is a great deal of change within the B2B marketing landscape and we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years. If you know what to watch out for you will also know how to adjust your marketing habits . […] Read more

Going hands-on with account-based marketing

Een succesvol 2015

Account-based marketing (ABM) was the marketing buzzword in 2016. Not only was ABM a trending topic this previous year, it will also be a closely watched topic among B2B-marketers this upcoming year. What exactly is ABM and what is its importance in B2B-marketing and your organization? […] Read more

Win and retain key accounts with Account-Based-Marketing

Reinier Willems

n many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing. Curious as to what this exactly entails? […] Read more

Behind the Scenes – B2B Marketing Forum 2016

B2B Marketing Forum

The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the SPOTONVISION team tells you all about the upcoming event, the B2B Marketing Forum 2016. Watch the first vlog now! […] Read more

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