• Skip to primary navigation
  • Skip to main content
logo spotonvision

B2B marketing

  • Expertise
  • Cases
  • Blogs
  • About us
  • Contact
  • Newsletter
    • Select language
    • NL
    • EN
    • Expertise
    • Cases
    • Blogs
    • About us
    • Contact
    • Newsletter
    • Blogs
    • News
    • Resources
    • Events
    • Vacancies
    • Select language
    • NL
    • EN
Home » Account-based marketing » Page 2
Articles labelled with
Account-based marketing
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementSPOTONVISIONWebinar

B2B Marketing predictions: The danger of 2022

b2b-marketing-prediction-2022

We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more

Is account-based marketing right for you? Seven questions and seven tips to help you decide

ABM tips

Account-based marketing (ABM) is a B2B marketing strategy built around targeting a pre-selected list of accounts. The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best […] Read more

SPOTONVISION celebrates its 15th anniversary

spotonvision-celebrates-15-years-anniversary

Fifteen years ago, on the 23rd of August 2006, Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION. These two seasoned marketing and sales professionals initiated a true transformation among B2B marketers. SPOTONVISION was – and still is – a pioneer in the field of B2B marketing in Europe. No other marketing agency focused on the business-to-business market in those early days.   Apart from offering marketing services to […] Read more

Good stakeholder management is half the battle in ABM, or maybe the main battle

SOV_Blogheader_Stakeholder management

When I took an ABM course myself, I noticed that it was mostly about stakeholder management. When rolling out an ABM plan that creates impact, two things stood out to me:  Bringing stakeholders together is of great importance and you can achieve this better if you take a turnover target as your starting point.  Start small and test your […] Read more

My sales team wants ABM, and they want it now!

ABM To Go

We all know how it feels when you’re working on your marketing plans and your sales colleague is asking you for help on something else at the same time: “Can you help me? Preferably now? Right away?” I recently spoke to Karin Schaff Glazier, a seasoned ABM professional. She worked at ServiceNow Elite Partner Crossfuze for 17 […] Read more

The 7 elements of an ABM playbook

7-elements-account-based-marketing-playbook

The rollout of an account-based marketing programme requires a coordinated and personalized approach from Marketing, Sales and other commercial teams. That’s why we often work with a playbook for account-based marketing. In this article we will discuss what it is, what the benefits are and what the important parts of an ABM playbook are. What […] Read more

ABM at scale at Unit4

SOV_Blogheader_ABM-at-scale

Personalized content experiences and increasing conversion rates Needle sharp focus on the right accounts to target and address, is the key for a successful account-based marketing strategy. Marije Gould, VP Demand Generation and Field Marketing at Unit4 explains their journey in rolling out true account-based marketing, ABM at scale. Unit4 sells ERP, Financial Planning and […] Read more

Compare marketing automation platforms for ABM

marketing-automation-account-based-marketing

In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more

Changes in B2B marketing and sales due to COVID-19

changes-in-b2b-marketing-covid

With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the “new normal”? And what exactly is this “new normal”? […] Read more

What makes account-based marketing a success?

account-based-marketing

A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work? […] Read more

  • Go to page 1
  • Go to page 2
  • Go to page 3
Grow your B2B Marketing knowledge
Subscribe to keep up with our latest B2B Marketing updates and exclusive events. Straight to your inbox, once a month.
  • Home
  • Blogs
  • Events
  • Resources
  • News
  • B2B marketing agency
  • LinkedIn
  • Pinterest
  • Youtube
  • Twitter
  • Privacy policy
  • Terms and Conditions
© 2023 SPOTONVISION
emerce-100