In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more
Compare marketing automation platforms for account-based marketing
Articles labelled with
Account-based marketing
Changes in B2B marketing and sales due to COVID-19
With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the “new normal”? And what exactly is this “new normal”? […] Read more
Getting started with account-based marketing
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
What makes account-based marketing a success?
A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work? […] Read more
How to measure ABM and its success?
A well known quote from marketing icon David Ogilvy: “Don’t count the people you reach; reach the people that count”. This would be the perfect approach for account-based-marketing; you focus your efforts on a selected group of accounts. […] Read more
Account-based marketing & buyer personas, match or mismatch?
In B2B the buzzword of 2017 is without a doubt account-based marketing. In the last couple of years, it was all about inbound marketing. Does this mean we are shifting from inbound to account-based marketing and bin those carefully built buyer personas? […] Read more
A trend report about expected trends in B2B-marketing for 2017
There is a great deal of change within the B2B marketing landscape and we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years. If you know what to watch out for you will also know how to adjust your marketing habits . […] Read more
Going hands-on with account-based marketing
Account-based marketing (ABM) was the marketing buzzword in 2016. Not only was ABM a trending topic this previous year, it will also be a closely watched topic among B2B-marketers this upcoming year. What exactly is ABM and what is its importance in B2B-marketing and your organization? […] Read more
Win and retain key accounts with Account-Based-Marketing
n many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing. Curious as to what this exactly entails? […] Read more
Behind the Scenes – B2B Marketing Forum 2016
The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the SPOTONVISION team tells you all about the upcoming event, the B2B Marketing Forum 2016. Watch the first vlog now! […] Read more