Account-based marketing can be a highly effective marketing strategy when implemented correctly. Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practice and insider knowledge to maximise the impact of your campaigns! Account-based marketing strategy and content Account-based marketing (ABM) is a highly targeted strategy that focuses […] Read more
B2B Predictions 2023: The Customer One of our predictions for 2023 is that we will put customers’ interests first even more. Customer insight, customer engagement and customer experience will be hot topics and we are ready to invest in them. What does this mean for Marketing and Sales? And how do we respond to this […] Read more
Are you already enjoying account-based marketing and maybe seeing the first results of your efforts? We see with many organisations that make the extra effort to properly understand and respond to an account, that this can lead to many positive results. In the meantime, there are always possibilities for improvement. In this blog I’ll give […] Read more
ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the entire decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more
In this article we look at measuring success in ABM. Because in account-based marketing (ABM) the goal is not to generate as many leads as possible, but to build and enhance the relationship you have with an existing group of selected accounts. To what goal? An amazing deal! […] Read more
Welcome! Personalisation in B2B is difficult, isn’t it? Let’s face it. That greeting would have been much more powerful if it had stated welcome Mark, welcome Caroline or welcome Youssef. Who doesn’t like a personal welcome, after all? 72% of customers say they only engage with messaging if it is personalised, according to Forbes. How […] Read more
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more
Account-based marketing (ABM) is a B2B marketing strategy built around targeting a pre-selected list of accounts. The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best […] Read more
Fifteen years ago, on the 23rd of August 2006, Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION. These two seasoned marketing and sales professionals initiated a true transformation among B2B marketers. SPOTONVISION was – and still is – a pioneer in the field of B2B marketing in Europe. No other marketing agency focused on the business-to-business market in those early days. Apart from offering marketing services to […] Read more
