Just like a building needs a solid foundation, B2B marketing and sales need buyer insights. A house with a weak foundation might stand temporarily but will eventually crumble. Buyer personas are the foundation of effective marketing and are essential to your business. The business case for buyer personas is grounded in delivering a customer experience […] Read more
Back in 2017, the B2B marketing community was buzzing about “account-based marketing” (ABM). This came after a period dominated by “inbound marketing”. However, the emergence of a new method doesn’t mean we abandon the old ones! ABM and buyer personas are a power duo. Understanding inbound marketing and the role of buyer personas Inbound marketing is […] Read more
Earlier, we published the research ‘B2B Marketing Reflections & Predictions for 2023’. The study is based on predictions from leading research institutes such as Gartner, Forrester, Salesforce and Content Marketing Institute and our own observations in the market. By exploring trends for 2023, we see that the future of B2B marketing and sales revolves around […] Read more
Account-based marketing can be a highly effective marketing strategy when implemented correctly. Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practices and insider knowledge to maximise the impact of your campaigns! Account-based marketing strategy and content Account-based marketing (ABM) is a highly targeted strategy that focuses […] Read more
B2B Predictions 2023: The Customer One of our predictions for 2023 is that we will put customers’ interests first even more. Customer insight, customer engagement and customer experience will be hot topics and we are ready to invest in them. What does this mean for Marketing and Sales? And how do we respond to this […] Read more
Are you already enjoying account-based marketing and maybe seeing the first results of your efforts? We see with many organisations that make the extra effort to properly understand and respond to an account, that this can lead to many positive results. In the meantime, there are always possibilities for improvement. In this blog I’ll give […] Read more
ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the entire decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more
In this article we look at measuring success in ABM. Because in account-based marketing (ABM) the goal is not to generate as many leads as possible, but to build and enhance the relationship you have with an existing group of selected accounts. To what goal? An amazing deal! […] Read more
Welcome! Personalisation in B2B is difficult, isn’t it? Let’s face it. That greeting would have been much more powerful if it had stated welcome Mark, welcome Caroline or welcome Youssef. Who doesn’t like a personal welcome, after all? 72% of customers say they only engage with messaging if it is personalised, according to Forbes. How […] Read more
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
