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Home » Account-based marketing
Articles labelled with
Account-based marketing
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsLead GenerationLead ManagementLead NurturingMarketing AutomationOnline MarketingPositioningSales EnablementWebinar

How to measure ABM and its success?

SOV_Website_Blogheader_How to measure ABM and its success

In this article we look at measuring success in ABM. Because in account-based marketing (ABM) the goal is not to generate as many leads as possible, but to build and enhance the relationship you have with an existing group of selected accounts. To what goal? An amazing deal! […] Read more

How to leverage LinkedIn for your ABM strategy  

b2bmarketing-abm-spotonvision

ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the whole decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more

3 steps to personalise your B2B marketing

spotonvision-personalisation-b2b-marketing

Welcome! Personalisation in B2B is difficult, isn’t it?   Let’s face it. That greeting would have been much more powerful if it had stated welcome Mark, welcome Caroline or welcome Youssef. Who doesn’t like a personal welcome, after all?   72% of customers say they only engage with messaging if it is personalised, according to Forbes. How […] Read more

Are your B2B campaigns Best in Class? Discover here!  

b2b-campaigns-maturity-model

As B2B marketers, we always want our campaigns to be successful. We want to be Best-in-Class in marketing, but sometimes we fall short. Rewarding marketing is not one-dimensional, or even build on only one proposition. This is why SPOTONVISION has developed a B2B Campaigning Maturity Scan. It is not enough to have a strategy in […] Read more

Check the items, are your B2B campaigns Best-in-class?  

b2b-marketing-checklist-b2b-maturity-model

SPOTONVISION is launching a new maturity model – this time focused on B2B campaigns. The idea is to help you understand how mature your B2B campaigns are and discover how to make them even more successful.   The model has four levels, Level 1 is Starter, 2 is Practitioner. Level 3, is advanced, and Level 4, […] Read more

Getting started with account-based marketing

getting-started-with-account-based-marketing

For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more

B2B Marketing predictions: The danger of 2022

b2b-marketing-prediction-2022

We’ve looked at research from main leaders in marketing and consolidated their findings to see what we need to include in our B2B marketing plans for 2022. And above all to find out what the potential pitfalls foreseen by Forrester and McKinsey may be. Research by the Content Marketing Institute highlights ‘More Budget, More Work, […] Read more

Is account-based marketing right for you? Seven questions and seven tips to help you decide

ABM tips

Account-based marketing (ABM) is a B2B marketing strategy built around targeting a pre-selected list of accounts. The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best […] Read more

B2B marketing agency SPOTONVISION celebrates its 15th anniversary

spotonvision-celebrates-15-years-anniversary

Fifteen years ago, on the 23rd of August 2006, Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION. These two seasoned marketing and sales professionals initiated a true transformation among B2B marketers. SPOTONVISION was – and still is – a pioneer in the field of B2B marketing in Europe. No other marketing agency focused on the business-to-business market in those early days.   Apart from offering marketing services to […] Read more

Good stakeholder management is half the battle in ABM, or maybe the main battle

SOV_Blogheader_Stakeholder management

When I took an ABM course myself, I noticed that it was mostly about stakeholder management. When rolling out an ABM plan that creates impact, two things stood out to me:  Bringing stakeholders together is of great importance and you can achieve this better if you take a turnover target as your starting point.  Start small and test your […] Read more

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