At SPOTONVISION, we work closely with B2B marketers on a daily basis and we see how hard they work and how much passion they put into their work. To see so little appreciation from executive boards for marketing is shocking. It is not only sad, but also frustrating that many marketers miss the opportunity to show real value to their organisation.
SPOTONVISION researched the status of Marketing Performance Management in B2B in the Netherlands. We interviewed 26 CMOs of large companies and compiled the results. In the infographic below you see most notable outcomes, click on the infographic to see it in full size.
Curious about the full results? Please download the report ‘Can B2B marketers show ROI?’