More sales with buyer persona insights that matter

The more you know about your target audience, the better you can address their needs and achieve more sales. Create your buyer persona today.

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Trusted by top companies like

An effective content marketing

campaign starts with a buyer persona

Why SPOTONVISION?

Specialized in Buyer Persona Research and Content Strategy
More than 15 years of B2B Marketing experience
A proven track record of more than 150 buyer personas and successful campaigns
Trusted by top companies like T-mobile, Salesforce, Suse, Signify & more
Customers give us a rating of 8,5

Buyer persona designed for you

Creating a buyer persona is one of the most impactful activities for a company’s success. It’s a detailed profile of a sample buyer, which represents your target audience. With that knowledge, it enables you to better engage with your customers. And this is crucial to help them in a buying process.

Together with you, we develop a buyer persona that matches your target audience.

“Valuable content can only be developed, if you really understand your target audience.”

Ingrid Archer
Buyer persona expert
SPOTONVISION

See what our customers are saying

You helped us create a customer centric content marketing strategy

“SPOTONVISION made us look into the mirror on what we had been doing for years in our marketing. I’m grateful to the SPOTONVISION team for that.”

Marije Gould

Vice President Marketing EMEA

Sales is receiving more and better-quality leads

“The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months.”

Johnny Berendsen

Marketing Specialist

You have succeeded in keeping us engaged!

“I like the SPOTONVISION approach, how you move your theory into practice. And we beginning to see the first ABM results, I’m really excited about that.”

Duncan Guthrie

VP Europe

How it works?

Research

We develop together your buyer persona and buyer journey, based on workshops and interviews with your ideal buyers.

Content

Your buyer persona and buyer journey are the basis for content ideas that seamlessly connect to the needs and challenges of your buyers.

Campaigns

We create together an effective marketing campaign, to help your buyers during the buying process and generate more sales.

Case study: How Verint benefits from 3 buyer personas in 5 countries

Offering relevant information means having real insights into the buyer journey and the interests of all those involved in the process.

Verint invested in a buyer persona project with SPOTONVISION to discover exactly what these insights were. A challenging exercise because of the quantity of interviews across borders in 5 different languages.

In Europe there is no such thing as one buyer. Verint has to deal with various cultures and levels of maturity, so they needed to identify these differences. Verint looked at the UK, The Netherlands, Germany, France and Poland. Executing cross-border interviews gave Verint a lot of new insights in the maturity of the markets.

Verint now know much better how to adapt their content marketing strategy to the various buyers in the countries.

Maximize campaign results with
your buyer persona

Buyer persona is a must

of companies say they plan to use buyer personas in the near future

(Source: Buyer Persona Institute)

Create high
value propositions

of companies using buyer personas are able to create high value propositions

(Source: ITSMA)

Closer to your target audience

of companies using personas claim to better understand their target audience