More sales with buyer persona insights that matter
The more you know about your target audience, the better you can address their needs and achieve more sales. Create your buyer persona today.
Trusted by top companies like
An effective content marketing
campaign starts with a buyer persona
- Specialized in Buyer Persona Research and Content Strategy
- More than 15 years of B2B Marketing experience
- A proven track record of more than 150 buyer personas and successful campaigns
- Trusted by top companies like T-mobile, Salesforce, Suse, Signify & more
- Customers give us a rating of 8,5
Buyer persona designed for you
Creating a buyer persona is one of the most impactful activities for a company’s success. It’s a detailed profile of a sample buyer, which represents your target audience. With that knowledge, it enables you to better engage with your customers. And this is crucial to help them in the buying process.
Together with you, we develop a buyer persona that matches your target audience.
“Valuable content can only be developed, if you really understand your target audience.”
Buyer persona expert
See what our customers are saying
How it works?
We develop together your buyer persona and buyer journey, based on workshops and interviews with your ideal buyers.
Your buyer persona and buyer journey are the basis for content ideas that seamlessly connect to the needs and challenges of your buyers.
We create together an effective marketing campaign, to help your buyers during the buying process and generate more sales.
Case study: How Verint benefits from 3 buyer personas in 5 countries
Offering relevant information means having real insights into the buyer journey and the interests of all those involved in the process.
Verint invested in a buyer persona project with SPOTONVISION to discover exactly what these insights were. A challenging exercise because of the quantity of interviews across borders in 5 different languages.
In Europe there is no such thing as one buyer. Verint has to deal with various cultures and levels of maturity, so they needed to identify these differences. Verint looked at the UK, The Netherlands, Germany, France and Poland. Executing cross-border interviews gave Verint a lot of new insights in the maturity of the markets.
Verint now know much better how to adapt their content marketing strategy to the various buyers in the countries.
Maximize campaign results with
your buyer persona
Buyer persona is a must
of companies say they plan to use buyer personas in the near future
(Source: Buyer Persona Institute)
of companies using buyer personas are able to create high value propositions
Closer to your target audience
of companies using personas claim to better understand their target audience
Boost business growth with
your buyer persona
Our Buyer persona experts are here to help you. Let’s have coffee together, where we will review your marketing challenges and put together a road map for success.