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Home » Archive for Stan Kestein
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The importance of information excellence in B2B

SOV_Blogheader_The importance of information excellence in B2B

Recently, Forrester Research published a report called ‘Winning The New B2B Buyer’ pointing out critical changes in the B2B buying process. B2B buyers expect to be treated as equal partners through experiences that are open, connected, intuitive and immediate. Let’s take a deeper dive into this first topic: open access to information. Leading analysts have been exploring this […] Read more

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