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Home » Archive for Shimon Ben Ayoun
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Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementWebinar

5 tips for great alignment between Sales & Marketing

Sales & Marketing alignment

Your marketing campaign is running like clockwork. You deliver leads to your sales colleagues. And now it’s time to wait for that first deal, right? But what if those deals fail to materialise and Sales complains about the quality of the leads? Moreover, Sales has several target accounts they want to bring in. Recognisable? Cooperation […] Read more

How to get more out of your marketing automation?

How to get more out of your marketing automation?

Marketing automation can be great tooling in order to achieve your marketing KPIs. However,  marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool. […] Read more

Are you interested in shaking up your sales enablement?

Sales enablement

Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling. […] Read more

Build an organisation around the needs of your customer

B2B marketing

Adapt faster to customer needs, increase the speed and quality of the marketing-outcome and improve working culture. Sound too good to be true? For Willemijn Schneyder from Number8 this is what agility can result in. “It’s about bringing agility into marketing by adopting agile principles mostly known from start-ups and IT developments. […] Read more

Buyer Engagement with Marketing Automation

How to boost B2B buyer engagement with marketing automation

Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value! […] Read more

The 5 main reasons for marketing automation in B2B

Waarom marketing automation?

According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software. […] Read more

B2B marketers need a new marketing mix

Marketingmix voor B2B marketeers

What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the B2B Marketing Forum this year. According to Kees data should be top priority. Only by using the right data you can accelerate a lead in the buying process. When you know who is looking for what, where and when, you can better tailor your content to the buyer’s needs. But let’s be honest, this is not easy. […] Read more

Tips and tricks for a good B2B lead nurturing: a case story

SPOTONVISION Webinar

In my last blog Meagen Eisenberg (Vice President of Demand generation at DocuSign in the US) shared her vision on the importance of mutual understanding and a good cooperation between marketing and sales. But what obviously improves the relationship between these two departments even more is the quality of leads that marketing gets from sales. […] Read more

Marketing Automation: the next step in B2B marketing

Marketing Automation

Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider. […] Read more

Coming soon: Marketing Automation, the indispensable B2B Marketing tool

Marketing Automation, the indispensable B2B Marketing tool

Marketing Automation will continue to evolve and grow in Europe. That is what David Raab, expert in marketingtechnologies and analytics, firmly believes. David: “although the system is still very young in Europe, it will continue to grow and gain more influence. It will not turn into a copy of the American system, but it will have slight differences and will be more customer oriented.” […] Read more

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