Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are. […] Read more
Outsourcing B2B marketing: do’s and don’ts
B2B customer contact: tips to make it personal and efficient
B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches? […] Read more
Special message from chairman Lars Sørensen
The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in Utrecht! […] Read more
Long term loyality: 10 M€ within 3 years
How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and marketing and cross-selling to existing customer base, annual revenue rose to ten million euro within three years. Hard facts that prove that it can be done. Find how out? Read more. […] Read more
The buyer journey versus the customer journey: what is the difference?
More often people talk about the buyer journey, a journey that the buyer takes till he or she eventually buys. Many companies perform research in this field but you don’t hear a lot about creating insight in the process that follows after the buyer journey, which we call the customer journey. These two terms look alike, are connected to each other but are not the same. […] Read more
Can B2B marketers show ROI? [infographic]
At spotONvision, we work closely with B2B marketers on a daily basis and we see how hard they work and how much passion they put into their work. To see so little appreciation from executive boards for marketing is shocking. It is not only sad, but also frustrating that many marketers miss the opportunity to show real value to their organisation. […] Read more
Customer centricity: what B2B can learn from B2C
How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17t […] Read more
The new agenda of marketing and sales: explore, engage and excite
In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (SPOTONVISION) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in becoming excellent in marketing and sales activities. In an interview Arthur gives his vision on the new agenda of marketing and sales. […] Read more
How can digital body language help with approaching leads more effectively?
Would you like to know more about the online behavior of your website visitors? Because you know it will help you with marketing? Would you also like to get to higher conversions in three steps? Welcome to the world of marketing automation – software that enables you to get a more effective result. It will certainly seem like learning a new language when you start automating marketing – the marketing automation language. Today more information about ‘digital body language’ and how getting to the bottom of digital body language can help you with making marketing more effective. […] Read more
The difference between email- and marketing automation software
Aberdeen research shows that in 91% of best performing companies marketing and sales connect well. Marketing automation helps with fine-tuning between marketing and sales, email systems as they are don’t. As marketing automation consultant at SPOTONVISION I regularly get questions about what the differences are between email software and marketing automation software. In this blog I will answer this question and also what the added value is of marketing automation with fine-tuning marketing and sales. […] Read more