For many years, content marketing has been a powerful strategy for many B2B businesses. An effective content marketing strategy entertains, inspires, educates, and convinces your target audience. No matter if you want to work with blog posts, webinars, or infographics, you always need the content. Jump to What is B2B content marketing? Content marketing strategy […] Read more
Sales enablement provides your sales organisation with the information, content and tools to sell more efficiently and effectively. Today, co-founder of leading B2B marketing agency SPOTONVISION, Shimon Ben Ayoun, provides his predictions and insights for the future of sales enablement. In his role as agency owner, he speaks to sales and marketing leaders on a […] Read more
Do you want to take your marketing campaigns to the next level? SPOTONVISION introduces a way to help B2B marketers understand their pitfalls and strengths. Our maturity model is a tool to measure your maturity when it comes to B2B marketing campaigns and identify the areas in which you can grow. Familiarise yourself with our […] Read more
The world is changing so rapidly that old principles no longer hold. Priorities are shifting. Marketers must adapt the messaging, seek new market insights, and build engagement with buyers and customers. As marketers, we need to better understand what our customer’s needs are right now. A buyer persona provides the solution. Moreover, content marketing should […] Read more
Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time. […] Read more
Recently, SPOTONVISION co-founder and B2B marketing guru Ingrid Archer presented a content clinic at Beeckestijn Business School. She shared the latest trends in B2B with the 300+ participants and discussed ways to collect insights about buyers, and their B2B buyer journey, as well as how to create content that converts. A recap of the most […] Read more
Most B2B marketing teams are working on a content marketing strategy; it is however becoming increasingly difficult to stand out from your competitors. Good content is no longer enough. If you want to compete online, you must create content that not only stands out, but also captivates and engages the user on a higher level. […] Read more
In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more
Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process. […] Read more
Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement. […] Read more
