Maia Hemkes

Maia Hemkes

Maïa Hemkes is Senior Marketing Program Manager at spotONvision. Her areas of expertise are buyer personas, content marketing, lead nurturing and sales enablement. Creating comprehensive and innovative marketing strategies and implement them, fits Maïa like a glove. She uses her long term experience to help international B2B organizations optimize their marketing strategy.

The economy is running at full speed, the market is expanding internationally and companies dare to take more risks than before. A number of companies are not being held back by national borders and seek international success. What does it mean for you as marketer to develop and execute an international marketing strategy? Where should you start? What does your strategy need to look like to best serve different countries and cultures.

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The new European privacy regulations caused a great deal of controversy within the marketing world. The scope of this General Data Protection Regulation (GDPR) is broad. After all, it is about data, about personal data in general. And therefore, it also affects marketing. How do you deal with your contacts and leads within your marketing efforts? And, what is and isn’t allowed after May 2018?

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