ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the whole decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more
Discovering the best path to grow is an ongoing challenge for any individual, whether in personal or in professional life. Like individuals, organizations and teams have growth ambitions as well. A maturity model is a tool to measure maturity and identify areas for growth. The model developed by SPOTONVISION focuses on the maturity of B2B […] Read more
2021 has been quite the year. We were all caught up in the whirlwind of COVID-19, with its lockdowns, curfews, and vaccines. Moreover, a surge in e-commerce and a flood of fake news. Yet we at SPOTONVISION adapted – we got creative, changed offices, and attracted new talents. Our business was able to grow, we closed new clients, and even created new B2B marketing propositions. Moreover, we celebrated 15 years and launched our B2B Marketing Academy. We did our daily huddles, had fun […] Read more
