Elise Anker

Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business benefits? Which disciplines should be involved and how can customer retention play a role? spotONvision spoke to Elena Enthoven from Elsevier and picked up some tricks and tips.

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Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sørensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus on the content of the day instead of focusing on the clock. Are you curious what he has in store for you? We spoke to him about his role as ‘transfer manager’ and on his thoughts on the theme of this year’s forum.

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It’s time for a new blog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing.

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n many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing. Curious as to what this exactly entails?

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The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the spotONvision team tells you all about the upcoming event, the B2B Marketing Forum 2016. Watch the first vlog now!

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The seventh edition of the B2B Marketing Forum takes place on March 17 in Utrecht. This event is a great opportunity to gain knowledge and inspiration. Sign up now with your marketing communications team and receive a substantial discount.

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The Dutch B2B Marketing Award is already going into its seventh year. Initiator spotONvision puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the attention it should in the Netherlands, that’s why we give the award and the winners of past years some thought.’

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Matthew Banks, Senior Director Customer Experience at Oracle, explains in this video interview:
All about customer journey mapping
How you can start
Why customer journey mapping is important

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The modern marketer is caught between a rock and a hard place. Companies today know that they need to deliver a great customer experience in order to drive sales and create brand loyalty. However, the demands of business on marketing ROI and generating brand love and relationships are slightly opposed.

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