As B2B marketers, we always want our campaigns to be successful. We want to be Best-in-Class in marketing, but sometimes we fall short. Rewarding marketing is not one-dimensional, or even build on only one proposition. This is why SPOTONVISION has developed a B2B Campaigning Maturity Scan.
It is not enough to have a strategy in place or a martech stack. Because to be successful in developing a B2B marketing campaign – several dimensions need aligning. We unpacked the factors surrounding a successful campaign and identified four areas that can help you in reaching the best-in-class level of maturity.
Best-in-class is the final level, and with insights, you can progress from level 1: Starter, to level 2: Practitioner, level 3: Advanced, and finally to level 4: Best-in-class. Test how mature you are as a marketer or marketing team with the B2B Campaigning Maturity Scan.
Ingredients for successful B2B campaigns
By unravelling the factors behind successful campaigns, SPOTONVISION arrived at four critical areas.
Your strategy is the foundation for all your marketing activities, because it’s where it all starts. What do you want to achieve with your marketing? What will be the focus in the coming quarters? How do you bring the plans to life?
Campaign management covers a broad area. With campaigns, you need to be present both online and offline. Furthermore, good content, structured planning and a variety of channels are crucial.
The world around us is changing rapidly, especially in the field of technology. Moreover, data is the new goldmine and everything is digital. Thus with marketing technology, it ensures you make your B2B campaigns measurable.
Sales & Marketing alignment
Sales and Marketing alignment is about a coordinated lead process and continuous feedback about the quality of the funnel. Working together to captivate and bind customers.
The B2B campaigning maturity scan will tell you at which level of maturity you stand and furthermore offer tips on how to enrich your campaigns and make them successful.
B2B Campaigns Maturity Model
Do the scan and see where you stand in your B2B Campaigning