Marketing automation is technology that helps marketers effectively follow, score and plan their leads, which increases conversion rates and revenue. With marketing automation, you can set up marketing campaigns that automatically send emails to prospects with links to relevant landing pages, enabling you to nurture and score leads. By automating the tasks associated with these activities, you can significantly reduce your workload while empowering yourself to become more efficient and productive.
It makes the process easier and more effective by enabling you to:
Given the number of marketing automation vendors, you can quickly become overwhelmed by the choice. Because each tool comes with different functionality and pros and cons, look for the following features and benefits:
While many suppliers provide all of the above, it’s important to find and implement the right solution for your needs. spotONvision works with several leaders in marketing automation, including:
Implementing marketing automation requires a step-by-step approach:
At spotONvision we believe technology and marketing are thoroughly intertwined, and that marketing automation is critical in B2B marketing. That is why we advocate the use of such systems, and use our knowledge, expertise and insight to give our customers the best advice possible. Interested in seeing a demo? Talk to our marketing automation consultants.
‘Marketing automation’, in other words the automation of marketing activities, makes it possible to measure and improve the effectiveness of marketing and sales. To achieve this, marketing directors will have to establish the right mindset and bring their team along. If they want to create and implement new processes then it is important to emphasize the urgency of those changes. As far as we’re concerned, the five main challenges of B2B marketers are pointing to the main reasons to start with marketing automation tomorrow.