Content Marketing

What is content marketing?

‘Content is king,’ we often say. This is because content marketing is critical to achieving success in B2B marketing. With the right insights into the buyer, you can provide the right content at the right moment in their buying process. spotONvision refers to this as ‘mapping your content’. By doing so, you can provide relevant content at each phase of the buyer journey.

This allows you to simultaneously generate more leads and to become perceived as an industry thought leader. In terms of content, you can create e-books, webinars, videos and articles to help educate your buyer on industry trends and other information that helps him or her better do their job.

Content marketing strategy

At spotONvision we believe that following these six steps will make your content marketing strategy a success.

1. Develop your buyer persona

Understanding your buyers and knowing their buying process is essential to any B2B marketer. spotONvision helps its customers by defining each of the buying phases that a potential customer goes through. Read more about buyer persona’s

2. Map your content

To engage your target audience, you need to map your content and themes to the buyer journey. spotONvision helps and guides its customers in mapping their content.

3. Create content

Creating relevant content that fits your target audience’s needs is no easy feat – you need to focus on delivering relevant information in the right format. spotONvision excels at creating compelling, engaging content for its customers.

4. Promote your content

Your content won’t deliver results unless you promote it. We can help you effectively get your content in front of your audience at the right time.

5. Measure your results

You won’t know how well your content marketing strategy works unless you measure results. We can help you identify which metrics to track so you can determine what and how to improve.

6. Audit and recycle content

Many B2B marketers become overwhelmed thinking about all the content they need to create. But you likely have existing content that can be recycled. We can help audit your content and identify what can be reused in new ways, increasing your return on investment.

Starting with content marketing?

Do you want to start with content marketing and increase your company’s revenue and conversions? Don’t hesitate to contact us.