B2B marketing

About us About us

About us

We believe that meaningful interactions lead to growth of people and businesses

Who we are

From strategy to campaigns and marketing technology. Ever since 2006 we help leading companies in B2B. For customers such as Cyclomedia, Elsevier, De Persgroep, Salesforce and T-Mobile we develop meaningful conversations. Interactions leading to growth of people and businesses.

By adding meaning to metrics, we build relationships that last, one interaction at a time. This way we create seamless B2B experiences that are truly B2Me.

By initiating the B2B Marketing Forum and B2B Marketing Awards we have added an extra dimension to the B2B community. Our passionate team of ambitious superheroes use knowledge, creativity and engagement to achieve their goals.

Together with our customers and partners we shape the future of B2B.

+15 years of B2B marketing experience:

  • How it all began
  • The future of SPOTONVISION
  • And messages we want to share with our customers, employees and all supporters in this journey.

At SPOTONVISION we C.A.R.E, which means:

  • Creative, knowledgeable, and resourceful in all our projects
  • Ambitious and always challenge ourselves to become better
  • Ready to help our customers grow
  • Engaged and an approachable partner in B2B

Are you a B2B marketing hero?

Then we’re looking for you. Join our team!

View vacancies
Meet our team
Ingrid-SPOTONVISION
Ingrid Archer
Founder and Director Clients, Strategy & Success
Lisa-SPOTONVISION
Lisa Dal Colle
Consultant Marketing Strategy & Research
Geraldine Sobels
Office, Operations & HR Manager
Marit-SPOTONVISION
Marit Kemna
Consultant Marketing Strategy & Research
Mony-SPOTONVISION
Mony de Roos
Senior Project Lead Consultant
Bella-SPOTONVISION
Bella Swajaya
Consultant Campaign Strategy & Technology
Deborah Costantini
Consultant Campaign Strategy & Technology
Vincent-SPOTONVISION
Vincent van Heese
Consultant Marketing Strategy & Research
Gaia_SPOTONVISION
Gaia Temin
Consultant Marketing Strategy & Research
Shimon-SPOTONVISION
Shimon Ben Ayoun
Founder & Managing Director
Calvin-SPOTONVISION
Calvin Tang
Creative Consultant
Vega-SPOTONVISION
Vega Sims
Lead Consultant / Team Lead Marketing Strategy & Research
Tamara-SPOTONVISION
Tamara den Hartog
Lead Consultant / Team Lead Digital Marketing & Technology
Olivier-SPOTONVISION
Olivier Hurkens
Consultant Marketing Strategy & Research
What our customers say
Dana Connor B2B Marketing course
“A great B2B Academy course, good communication, and a good mix between hands-on and strategy".
“A great B2B Academy course, good communication, and a good mix between hands-on and strategy".
Dana Connor
VP of Marketing
"You have really helped to take our ABM program to a new level."
"You have really helped to take our ABM program to a new level."
Nag Patta
VP Field Marketing Northern Europe
Suzanne van der Cammen indeed
“The SPOTONVISION team put a lot of effort in understanding Indeed and our business. This was a big added value also in the projects we did afterwards.”
“The SPOTONVISION team put a lot of effort in understanding Indeed and our business. This was a big added value also in the projects we did afterwards.”
Suzanne van der Cammen
Country Marketing Director
Rian van Heugten t-mobile
"I really see SPOTONVISION as a company that can help you further with your development, regardless of where you are. They are strong on both a tactical as well as a strategic level."
"I really see SPOTONVISION as a company that can help you further with your development, regardless of where you are. They are strong on both a tactical as well as a strategic level."
Rian van Heugten
Manager Marketing Communication Business
Duncan Guthrie cyclomedia account based marketing
“I like the SPOTONVISION approach, how you move your theory into practice. And we are beginning to see the first ABM results, I’m really excited about that.”
“I like the SPOTONVISION approach, how you move your theory into practice. And we are beginning to see the first ABM results, I’m really excited about that.”
Duncan Guthrie
VP Europe
Nedap-7 buyer journey
"The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months."
"The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months."
Johnny Berendsen
Marketing Specialist
Anique-Smeets
"With the help of SPOTONVISION we took the next steps in data-driven marketing."
"With the help of SPOTONVISION we took the next steps in data-driven marketing."
Anique Smeets
Industry Development Manager - Deloitte
Roy-van-Huffelen-SPOTONVISION-Ultimo-ABM
"SPOTONVISION showed us the world of ABM and its possibilities."
"SPOTONVISION showed us the world of ABM and its possibilities."
Roy van Huffelen
Marketing Manager
Marije Gould
"SPOTONVISION helped us create a customer centric content marketing strategy."
"SPOTONVISION helped us create a customer centric content marketing strategy."
Marije Gould
Vice President Marketing EMEA - Verint Systems
Ann-marie Roche
"SPOTONVISION helped us take our webinars to the next level, with great results!"
"SPOTONVISION helped us take our webinars to the next level, with great results!"
Ann-Marie Roche
Head of Customer Engagement - Elsevier

We’re here to help you

Do you want to know more about account-based marketing, buyer persona research or content strategy or ask us something?

Let’s have a conversation! We’re happy to help you.
Fill in the contact form or contact geraldine@spotonvision.com