B2B Marketing blog

5 tips for more interaction during webinars

I heard some good tips earlier this week on how to create more interaction during a webinar.

The presenter of a webinar about webinars, Ken Molay, president of Webinar Success, practiced what he preached in the first couple of minutes of his presentation.

Molay asked the participants what ideas we had about making webinars more interactive. He asked for our ideas in the chatbox, real time.

The nice thing about doing it this way was that apart from creating some immediate interaction, you really feel part of a group when someone does it this way.

Tips that came in and some additional ones:

  1. Let people ask questions straight away and answer them immediately
  2. Use the names of the individual persons your addressing
  3. It’s about the participants and not about you, make sure that  you’re constantly connected to your audience
  4. Speak to individuals as opposed to a group; a participant is in an office by him/herself listening to you
  5. Leave out your company boilerplate at the beginning of your presentation; give your audience what they came for as soon as you can

Ingrid Archer

Ingrid Archer is a marketing and communications professional ‘pur sang’ with more than 20 years of experience in B2B marketing and communication. She is co-founder of spotONvision and the B2B Marketing Forum. She initiated successful campaigns in various sectors and is one of the experts in the field of content marketing, buyer personas and lead nurturing in B2B.